Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Five reasons permission-based marketing is the best kind
In this day and age, it’s easier than ever to betray the trust of your audience, whether intentionally or by mistake. It can be done by sending an email blast to an ancient email list, borrowing contact information from another business or serving ads to a targeted...
Five tips for captivating copywriting for marketing
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
Incorporating the art of listening into your social media marketing
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Marketing summer school: Establishing a social media strategy
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...