Our hearts have been so heavy to see so many wildfires ravaging our state. While Californians are no strangers to wildfire season, the damage and loss that has occurred already this year have been unprecedented, and we still have a long road ahead the rest of the fire...
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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Put a marketing plan in place to reopen your doors
Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening...
How businesses can keep things running smoothly online amid health concerns over Coronavirus
The following information should be taken as recommendations only, and never be used in place of medical advice from professionals. We encourage you to defer to your human resources department, health professionals and CDC.gov for information. Our thoughts are with...
Using colors to get your audience to take action
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
Tips on starting a vlog to grow your brand
Vlogging is a good strategy to help build an online brand. A vlog is essentially a blog, but instead of it being word-based it is video-based. You have probably heard of YouTube and Instagram “stars,” well they largely get to that status because they create unique...
Brainstorm: Five Instagram post ideas
Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....
Five ideas to engage your audience with Instagram stories
If you’ve spent any time marketing your business on Instagram, you’ve likely heard the word “algorithm.” In an over-simplified nutshell, social media algorithms are formulas that determine who wants to see your content, and then shows those people your content. This...