Inbound marketing has a central goal for a business to provide useful information about their services or goods to potential clients in exchange for starting a sales dialogue with those customers. In the process of connecting customers to content about what they seek,...
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
5 digital marketing trends businesses should implement in 2019
This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
5 key marketing strategies for a successful online personal brand
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...
How does your business website measure up?
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
LinkedIn launches Matched Audience for powerful retargeting tools
LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories, including company name, job type, title, skills...
Using visual elements to make your press release stand out
As many small business leaders know, communicating information through a press release can be formulaic. Press releases follow a typical pattern, systematically outlining some combination of the who, what, where, when and why to convey one central message, like a new...
Unlocking the differences between Facebook and Instagram users
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...
How small businesses can utilize influencer marketing
"Can you hear me now?" We all remember Test Man; the Verizon pitchman whose famous phrase became the trademark of the cellular giant. "I used to ask if you 'can hear me now' with Verizon," Paul Marcarelli said while featured in a recent Sprint commercial. "Not...
Virtual tours and drone videos add unique visual content marketing element
Online visual content marketing is here to stay and not only that, its value for company brands and the interest it draws from consumers only continues to grow. People want to be stimulated visually when they open their favorite app on their smartphone or open a...
The features your company’s website must have
There’s a website for everything, but not all websites are created equal. Some may lack design, but excel in function; others boast their accessibility, but come short in other areas. It’s easy to see that websites come in all shapes and sizes. The best website is...