Want to Learn About Marketing?
Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Marketing summer school: Establishing a social media strategy
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...
Instagram announces move toward video-focused content
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
Creative Instagram Reel ideas for any industry
If you’re not regularly creating Instagram Reels, you’re missing out on some serious Instagram reach, but many business owners put it off because they aren’t sure where to start and it feels like just another thing on the mile-long list of should-dos. If this is you,...
Tips for gathering online reviews
Asking for reviews can feel a little painful at times, even for the most seasoned of business owners, but it’s one of the most important tools you have to build a strong online reputation. As with many things, the easiest way to go about it is to just take the plunge....
Instagram 101: Quick guide for busy business owners
So, you have an idea for an Instagram post. Now what? In a simpler time, you had just one option — choose your photo, hit “post” and wait for the likes to roll in. These days, there is a little bit more strategy required to decide how to best share your content out to...
Five reasons to nail your branding
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
Tips for growing an organic Instagram audience
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
Taking the anxiety out of blogging for business
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
Five Digital Marketing Tactics That Cost Nothing
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
To go live or not to go live on social media? Hint: Go live!
Going live on social media can be intimidating and bring about stage fright in even the coolest of cucumbers. However, it’s an important tool in your social toolbox, with lots of benefits that will bring value to both your business and your audience. If you’ve been...