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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Free webinar: Rock your digital marketing in 2021
Raise your hand if 2020 threw a giant wrench into your marketing plans. If this is you, you’re not alone. Everything about the digital marketing landscape changed last year: how and where people are spending their time online, how far ad budgets went and the way ad...
New Year marketing resolutions for your business
A new year is a fresh slate, full of possibilities and opportunities. It’s the perfect time to establish goals, think about what’s been working for you and consider where changes may need to be made. While you’re crafting that resolution list to guide you into the new...
Outsourcing your marketing vs. hiring within: what to consider
There comes a time in every successful business’s journey when leadership must decide if it’s time to outsource marketing efforts or hire a marketing professional within. It’s a big decision and one that should be celebrated because it signifies growth in the...
Digital marketing strategy 101
So, you want to get serious about your digital marketing strategy for an upcoming campaign but, between online courses, Google searches and what you see your competition posting, your head is spinning in a million different directions. Sound familiar? We can help....
Quick tips for a successful SEO strategy
The reality of search engine optimization (SEO) is that it’s quite the clown car. We could go on for a very long time about the many different strategies and approaches you could possibly take, but that would still be just the tip of the iceberg. That being said, you...
Getting your digital house in order for 2021
It’s the end of the year. Hooray. While you might be ready to throw in the towel on 2020, not so fast. There are a few marketing housekeeping items to take care of first. Here are a few ways to get your digital house in order. Brand audit: After a year’s worth of...
Businesses supporting businesses during the holiday season
The holiday season is upon us, and businesses are facing more challenges than ever before to stay afloat. There are many great ideas about ways for customers to support businesses circulating social media, and another great way to help them thrive is for businesses to...
10 ideas for Facebook and Instagram content
We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
Coming back to purpose in times of uncertainty
Most businesses start out with a strong grasp on purpose in their early days. Over time, many factors can contribute to the watering down of these core values and eventual inauthenticity to their true mission. This can include leadership changes, financial setbacks,...
Launching a successful FB lead ad campaign
There are many moving parts to a successful Facebook lead ad campaign. But, when launched correctly, this ad format can bring in leads that are high in quality and won’t drain your ad budget. Lead ads make it so that a lead capture form pops up right within someone’s...