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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Using colors to get your audience to take action
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
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Tips on starting a vlog to grow your brand
Vlogging is a good strategy to help build an online brand. A vlog is essentially a blog, but instead of it being word-based it is video-based. You have probably heard of YouTube and Instagram “stars,” well they largely get to that status because they create unique...
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Brainstorm: Five Instagram post ideas
Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....
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Five ideas to engage your audience with Instagram stories
If you’ve spent any time marketing your business on Instagram, you’ve likely heard the word “algorithm.” In an over-simplified nutshell, social media algorithms are formulas that determine who wants to see your content, and then shows those people your content. This...
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The inbound tools needed to generate leads through digital marketing
Inbound marketing has a central goal for a business to provide useful information about their services or goods to potential clients in exchange for starting a sales dialogue with those customers. In the process of connecting customers to content about what they seek,...
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5 digital marketing trends businesses should implement in 2019
This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
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5 key marketing strategies for a successful online personal brand
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...
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How does your business website measure up?
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
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LinkedIn launches Matched Audience for powerful retargeting tools
LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories, including company name, job type, title, skills...
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Using visual elements to make your press release stand out
As many small business leaders know, communicating information through a press release can be formulaic. Press releases follow a typical pattern, systematically outlining some combination of the who, what, where, when and why to convey one central message, like a new...
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