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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
From Social to Site: Making Visual Content Work Across Every Platform
Visual content is no longer just an add-on—it’s the backbone of digital engagement. Whether it’s a scroll-stopping Instagram post, an eye-catching website banner, or a compelling video ad, visuals shape how audiences perceive and interact with brands. But creating...
The Hidden Power of Consistent Branding (It Is More Than a Logo)
Branding is often misunderstood as just a logo, a color palette, or a catchy tagline. While these elements matter, they’re only the surface of what branding truly is. Consistent branding is a strategic force that shapes how customers perceive your business, builds...
Why SEO Engine Optimization Is the Key to Long-Term Business Growth
When it comes to long-term business growth, few marketing strategies are as effective—or as misunderstood—as search engine optimization (SEO). While paid campaigns offer fast results, SEO builds a lasting foundation that makes your website eligible to appear...
How to Turn Blogging into Lead-Generating Machines
A company blog can be one of your most powerful marketing tools... or a complete afterthought. Many businesses start blogging with good intentions, only to end up with a scattered collection of posts that never get seen or generate leads. The problem is not blogging...
Common Mistakes Businesses Make Without A Digital Marketing Consultant
Standing out online is tough—no matter how great your product or service is, getting noticed takes more than just posting here and there. Most businesses understand they need digital marketing to grow, but actually putting a strategy into action? That is where things...
Top 10 SEO Strategies To Boost Your Search Engine Rankings
Getting found online does not happen by accident. With millions of businesses competing for attention on search engines, having a solid SEO strategy is no longer a nice-to-have—it is a must. SEO works hand-in-hand with paid efforts like PPC under the broader umbrella...
The Do’s and Don’ts of Social Media Marketing for Small Businesses
Social media marketing is a powerful tool for small businesses looking to increase brand awareness, engage with their target audience, and drive business growth. However, simply creating social media accounts and posting content isn’t enough. A well-planned social...
Tips for Managing PPC Campaigns for Franchise Companies
Pay-per-click advertising is one of the most effective ways for franchise businesses to increase website traffic, generate leads, and expand market reach. However, managing PPC campaigns presents unique challenges, such as balancing national branding with local...
Blogging and SEO: Why Consistent Blogging is the Key to Long-Term Success
When it comes to search engine optimization, one of the most effective yet often overlooked strategies is consistent blogging. Many businesses get caught up chasing quick SEO fixes, but the reality is that search engines favor websites that regularly produce quality...
How to Get My Small Business Noticed
Running a small business in a competitive market feels like navigating a bustling city street. It’s crowded, there’s noise, and staying visible can be challenging. But as trends change and digital innovation takes center stage, there are proven strategies to ensure...