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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Master the Art of Lead Response: Text Message Strategies That Actually Work
In today's digital marketplace, getting leads isn't the challenge—it's getting them to respond. While businesses pour resources into lead generation, many struggle with an equally crucial aspect: turning those leads into actual conversations. Let's explore proven text...
How to Fix Your Failed Cold Email Campaigns: A Strategic Guide for 2025
The landscape of cold email outreach and B2B email strategy has dramatically shifted. Organizations everywhere are noticing their email campaigns aren't performing like they used to. As deliverability experts specializing in B2B outreach strategy, we've seen countless...
Why Honesty and Transparency Are Important in Marketing
In today's online world, where consumers are more informed and united than ever, the regulations of honesty and transparency have become climactic in marketing approaches. Marketing is no longer just about making products; it's about creating connections and...
The Importance of Personalized Emails in Cold Emailing Right Now
Cold emails can feel like a gamble. You craft a message, hit send, and hope it doesn’t end up in a virtual black hole. But here’s the truth — generic emails rarely grab attention. Personalization is no longer optional; it’s the key to unlocking meaningful engagement....
Generative AI in E-commerce
E-commerce has changed dramatically over the past decade. New technologies have completely transformed how businesses connect with customers, manage inventory, and create personalized shopping experiences. As online shopping continues to grow, the demand for smarter,...
How PPC Advertising Can Boost Your Business
As a business owner, you are constantly seeking innovative ways to stand out in a competitive market. One powerful tool that has proven to be a game-changer for many local companies is Pay-Per-Click (PPC) advertising. A crucial element of digital advertising, PPC...
Why Your Business Needs a Website in 2025
A website isn't an option but a requirement for businesses operating today. The significance of an online presence will only increase with the further advancement of the digital era. According to Stanford Web Credibility Research, a company's website design is a...
Assisted Living Marketing: Harnessing the Power of Testimonials
In the competitive world of assisted living, effective marketing strategies are crucial for standing out and getting noticed. You know your community offers exceptional care and a vibrant lifestyle but how do you convey that to your target audience? The answer is...
Crafting Impactful Year-End Business Communications: Newsletters and Mailers That Shine
As another year comes to an end, it’s the perfect time to reflect on your company’s journey and share your story with clients, partners and stakeholders. Whether you opt for a digital newsletter or a physical mailer (or both!), a well-crafted year-end communication...
Power of Personalization in Digital Marketing
In today’s fast-paced digital world, standing out from the crowd and effectively reaching your target customers is harder than ever. That’s where personalized marketing comes in. Let’s dive into why it’s so important and how you can use it to boost your business. What...