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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
10 ideas for end-of-year business videos
The year-end lull has arrived. As holiday shopping winds down and businesses wait for the new year to come along, things can get a little quiet on the digital marketing front. Not so fast! If you think this is a good time to bow out until 2022, think again. It’s time...
Asking for business support during the holiday season
Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
Five reasons permission-based marketing is the best kind
In this day and age, it’s easier than ever to betray the trust of your audience, whether intentionally or by mistake. It can be done by sending an email blast to an ancient email list, borrowing contact information from another business or serving ads to a targeted...
Five tips for captivating copywriting for marketing
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
Incorporating the art of listening into your social media marketing
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Marketing summer school: Establishing a social media strategy
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...
Instagram announces move toward video-focused content
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
Creative Instagram Reel ideas for any industry
If you’re not regularly creating Instagram Reels, you’re missing out on some serious Instagram reach, but many business owners put it off because they aren’t sure where to start and it feels like just another thing on the mile-long list of should-dos. If this is you,...
Tips for gathering online reviews
Asking for reviews can feel a little painful at times, even for the most seasoned of business owners, but it’s one of the most important tools you have to build a strong online reputation. As with many things, the easiest way to go about it is to just take the plunge....
Instagram 101: Quick guide for busy business owners
So, you have an idea for an Instagram post. Now what? In a simpler time, you had just one option — choose your photo, hit “post” and wait for the likes to roll in. These days, there is a little bit more strategy required to decide how to best share your content out to...