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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Crafting Impactful Year-End Business Communications: Newsletters and Mailers That Shine
As another year comes to an end, it’s the perfect time to reflect on your company’s journey and share your story with clients, partners and stakeholders. Whether you opt for a digital newsletter or a physical mailer (or both!), a well-crafted year-end communication...
Targeting Customers: The Power of Personalization in Digital Marketing Campaigns
In today’s fast-paced digital world, standing out from the crowd and effectively reaching your target customers is harder than ever. That’s where personalized marketing comes in. Let’s dive into why it’s so important and how you can use it to boost your business. What...
Boosting Rocklin Senior Living Lead Generation: A Digital Marketing Approach
Are you struggling to attract quality leads for your Rocklin senior living community? Today's senior living industry is evolving, leaving outdated marketing approaches in the dust. As competition intensifies, staying ahead requires embracing new strategies to capture...
Rocklin Senior Living Lead Generation
The city of Rocklin, California, has become a hotspot for seniors. If you own a senior living facility, effective lead generation is no longer optional — it’s essential. As more seniors and their families seek quality living environments, the demand for high-caliber...
Conversion Rate Optimization: Turn Visitors into Customers
Are you tired of seeing tons of visitors on your website but only a handful turning into customers? You’re not alone. Enter Conversion Rate Optimization (CRO). By implementing a well-defined conversion rate optimization strategy, you'll likely turn more of those...
Branding and Web Development: How Fractional CMOs Benefit Mid-Sized Companies
In the rapidly evolving digital world, businesses are constantly exploring methods to maintain their competitive edge, boost expansion and streamline marketing tactics. For mid-scale enterprises, the dilemma often involves reconciling the necessity for top-notch...
Tips for successfully outsourcing your digital marketing
If you’re reading this, congratulations. That means you are probably a business owner, and one that can no longer manage the many facets of your business yourself. That means you’re growing! After you take the time to pat yourself on the back, let’s talk about how...
How to articulate your brand through brand guidelines
When businesses build brand recognizability, they are also increasing their value. That’s because brand recognition is directly correlated to how valuable businesses are perceived by consumers. A unified, well-tailored and cohesive brand also increases awareness and...
Google’s Potential Acquisition of HubSpot: A Game-Changer in the Marketing and Cloud Landscape
Google's potential acquisition of HubSpot, a leading provider of marketing software, is in advanced discussions for a staggering $31 billion. Buying HubSpot would enhance Google's ability to compete with Microsoft in providing cloud-based applications to businesses....
How to Leverage Digital Transformation to Increase Your Business’s Market Value
Are you looking to use technology to help boost your company's value? It's not just about the latest tech buzzwords like AI and cloud computing, it's about revolutionizing your business operations from the inside out. Key Takeaways Digital transformation isn't just a...