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Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Taking the anxiety out of blogging for business
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
Five Digital Marketing Tactics That Cost Nothing
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
To go live or not to go live on social media? Hint: Go live!
Going live on social media can be intimidating and bring about stage fright in even the coolest of cucumbers. However, it’s an important tool in your social toolbox, with lots of benefits that will bring value to both your business and your audience. If you’ve been...
Marketing tune-up: The importance of a clear call to action in your campaigns
We’re going to let you in on a little secret that just might change your marketing game. Are you ready for it? You will want to save this one. Your advertising campaign is only as strong as your call to action is. That’s the secret sauce! If you’re already scratching...
Free webinar: Rock your digital marketing in 2021
Raise your hand if 2020 threw a giant wrench into your marketing plans. If this is you, you’re not alone. Everything about the digital marketing landscape changed last year: how and where people are spending their time online, how far ad budgets went and the way ad...
New Year marketing resolutions for your business
A new year is a fresh slate, full of possibilities and opportunities. It’s the perfect time to establish goals, think about what’s been working for you and consider where changes may need to be made. While you’re crafting that resolution list to guide you into the new...
Outsourcing your marketing vs. hiring within: what to consider
There comes a time in every successful business’s journey when leadership must decide if it’s time to outsource marketing efforts or hire a marketing professional within. It’s a big decision and one that should be celebrated because it signifies growth in the...
Digital marketing strategy 101
So, you want to get serious about your digital marketing strategy for an upcoming campaign but, between online courses, Google searches and what you see your competition posting, your head is spinning in a million different directions. Sound familiar? We can help....
Quick tips for a successful SEO strategy
The reality of search engine optimization (SEO) is that it’s quite the clown car. We could go on for a very long time about the many different strategies and approaches you could possibly take, but that would still be just the tip of the iceberg. That being said, you...
Getting your digital house in order for 2021
It’s the end of the year. Hooray. While you might be ready to throw in the towel on 2020, not so fast. There are a few marketing housekeeping items to take care of first. Here are a few ways to get your digital house in order. Brand audit: After a year’s worth of...