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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Why SEO Driven Content Outperforms Traditional Marketing
Traditional marketing used to be the only game in town. Businesses bought TV ads, radio spots, and newspaper and magazine placements, hoping their message would reach the right people at the right time. But the rules have changed completely. SEO driven content has...
Why Consistent Blogging is the Key to Long-Term SEO Success
Most businesses start blogging with strong intentions. They publish a few posts, see a modest traffic boost, then slow down as other priorities take over. Meanwhile, competitors who stay consistent steadily climb higher in search rankings. The reason is simple:...
Mobile-First SEO: Why Speed and Responsiveness Matter More Than Ever
Your website might look perfect on your desktop computer, but what happens when someone tries to use it on their phone? If you're like most business owners, you probably don't check very often. That could be costing you more customers than you realize. Mobile phones...
The SEO Benefits of Combining Blogs, Social Media, and Video Content
Most businesses treat their blog, social media, and video content like separate departments that never talk to each other. They write blog posts for their website, create social media content for engagement, and produce videos for YouTube or Instagram. Each piece of...
The Power of Search Intent: Writing Content That Matches What Buyers Want
Many businesses see traffic climb but still struggle to bring in qualified leads. This usually happens when keyword research takes priority over understanding what searchers actually want once they land on a page. Traffic alone doesn’t create results. If the visitors...
Evergreen vs. Trending Content: Finding the Right Balance for SEO Growth
Many businesses struggle to strike the right balance between content that feels too basic to gain traction and content that becomes irrelevant within weeks. The core dilemma is whether to invest in timeless topics that build steady rankings or chase trending subjects...
How to Turn Blog Posts Into Lead-Generating Machines
Tired of spending hours creating blog content that gets plenty of views but fails to convert readers into actual customers? You're not alone. Many businesses treat blogs as mere traffic generators rather than what they could be: powerful lead-capturing tools that...
Reels, Posts, and Blogs: How to Create a Unified Content Funnel
Why Most Content Marketing Falls Short You spend hours creating social media posts, filming reels, and writing blogs, yet your engagement numbers remain flat. Sound familiar? The problem isn't your content quality. It's how these pieces connect. Many brands create...
From Social to Site: Making Visual Content Work Across Every Platform
Visual content is no longer just an add-on—it’s the backbone of digital engagement. Whether it’s a scroll-stopping Instagram post, an eye-catching website banner, or a compelling video ad, visuals shape how audiences perceive and interact with brands. But creating...
The Hidden Power of Consistent Branding (It Is More Than a Logo)
Branding is often misunderstood as just a logo, a color palette, or a catchy tagline. While these elements matter, they’re only the surface of what branding truly is. Consistent branding is a strategic force that shapes how customers perceive your business, builds...