Brand Discovery Form - Ellington Digital

Brand Discovery Worksheet

Let’s get started. Take your time thinking about these, think outside the box and let us know if you have any questions at all.

The most important thing is to have fun!

Your Business
General questions about your business and what you do
*
First Last
Company Name*
Is there a creative or interesting story behind why you started your business?
What is your brand's mission?
What are the values of your brand, and the people who represent it?
Describe your target audience(s) demographics, including if they vary by channel.
If your brand were a person, describe what their personality would be like.
What sets your brand apart from organizations doing similar work?
Is there anything else important to know when it comes to how you want to be perceived when someone interacts with your marketing campaigns?
On the flip side, what brands do you not like?
Visual Identity
When you think about where your brand identity could evolve, what brands/organizations do you look to for inspiration?
What do you love about those brands when it comes to their design, look and feel?
On the flip side, what brands do you not like?
What colors are you certain you want to be included in your color palette and are there any you want to move away from?
Were your current fonts chosen with a specific purpose in mind?
What is your logo’s backstory, and are there specific elements of it that hold meaning?
If there are any examples of strong visual elements that are reflective of your brand, please include them here.
Target Audience
Let's talk about the people you're trying to reach
When you picture your ideal customer, who does that look like?
What type of lifestyle does this dream customer live? Get as detailed as you would like.
How old are they?
What is your business slogan or tagline that you would like to stick in customers'/potential customers' minds?
If you had one minute to tell someone about your brand, what would you want them to know?
Attach Screenshots
Drop files here or

Accepted file types: jpg, gif, png, pdf, Max. file size: 64 MB, Max. files: 5.
jpg, gif, png, pdf - 10MB only.
Final Question!
Is there anything else important to know when it comes to how you want to be perceived when someone interacts with your marketing campaigns?

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Your Business

Visual Identity

Target Audience

Final Question!

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