When it comes to search engine optimization, one of the most effective yet often overlooked strategies is consistent blogging. Many businesses get caught up chasing quick SEO fixes, but the reality is that search engines favor websites that regularly produce quality...
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
A good digital content marketing strategy
As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
How does your business website measure up?
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
Marketing to millennials isn’t a futile task, if you think different
"Think different." When Apple unleashed those two words, the marketing campaign took on a life of its own and was tremendously successful. It was the beginning of a re-emergence for the then-struggling company. Around the same time the slogan was released, the...
How blogging brings in leads
Blogging as a form of online communication has come a long way. Used by every type of business and industry imaginable, there’s no one set way or formula of how it should be done. Some prefer formal, long-form approaches, while many successful bloggers can attract a...