Advertising, Branding, Marketing, Web Design, Website
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
Branding, Marketing, video, vlog, vlogging
Vlogging is a good strategy to help build an online brand. A vlog is essentially a blog, but instead of it being word-based it is video-based. You have probably heard of YouTube and Instagram “stars,” well they largely get to that status because they create unique...
Ads, Advertising, Branding, Marketing, Social Media, Social Media Campaigns, Social Media Marketing
This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
Advertising, Branding, Facebook, Lead Generation
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...
Branding, Influencer Marketing, Lead Generation, Marketing, Networking
“Can you hear me now?” We all remember Test Man; the Verizon pitchman whose famous phrase became the trademark of the cellular giant. “I used to ask if you ‘can hear me now’ with Verizon,” Paul Marcarelli said while featured in a...
Branding, Lead Generation, Marketing, video
Online visual content marketing is here to stay and not only that, its value for company brands and the interest it draws from consumers only continues to grow. People want to be stimulated visually when they open their favorite app on their smartphone or open a...
