Branding, Business, Marketing
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
Branding, Business, Marketing
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
Branding, Marketing, Social Media
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
Branding, Business, Marketing, Social Media
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
Branding, Business, Marketing
It’s the end of the year. Hooray. While you might be ready to throw in the towel on 2020, not so fast. There are a few marketing housekeeping items to take care of first. Here are a few ways to get your digital house in order. Brand audit: After a year’s worth of...
Advertising, Branding, Marketing, Web Design, Website
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
