Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Branding is often misunderstood as just a logo, a color palette, or a catchy tagline. While these elements matter, they’re only the surface of what branding truly is. Consistent branding is a strategic force that shapes how customers perceive your business, builds...
If you’re reading this, congratulations. That means you are probably a business owner, and one that can no longer manage the many facets of your business yourself. That means you’re growing! After you take the time to pat yourself on the back, let’s talk about how...
When businesses build brand recognizability, they are also increasing their value. That’s because brand recognition is directly correlated to how valuable businesses are perceived by consumers. A unified, well-tailored and cohesive brand also increases awareness and...
As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
There’s a lot of effort and investment that went into your brand or content video, so you want it to make a difference. While you may think your video is gaining traction being embedded into your website or social media pages, if you don’t have much of a following it’s likely not being seen by many…
As creatives know, persistent tinkering is the name of the game, especially as you boost conversion rates on TikTok, a relatively newer platform businesses are exploring. With more than 100 million monthly active users within the United States and 38% of them over age 30, it’s a wide-open channel for businesses to get their name out. And given its relatively newness, some businesses can launch their outreach without much competition and a low cost.
We won’t mince words; video marketing takes a lot of your team’s resources. From the time it takes to plan content, hiring someone to execute your vision, making it actually happen and every tiny step in between, it can be a big time and energy suck, especially if the content fizzles out. This is one of the main reasons many business owners just decide not to do it; it’s just too much of a risk.
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...