Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Why Most Content Marketing Falls Short You spend hours creating social media posts, filming reels, and writing blogs, yet your engagement numbers remain flat. Sound familiar? The problem isn't your content quality. It's how these pieces connect. Many brands create...
Standing out online is tough—no matter how great your product or service is, getting noticed takes more than just posting here and there. Most businesses understand they need digital marketing to grow, but actually putting a strategy into action? That is where things...
Running a small business in a competitive market feels like navigating a bustling city street. It’s crowded, there’s noise, and staying visible can be challenging. But as trends change and digital innovation takes center stage, there are proven strategies to ensure...
In today's online world, where consumers are more informed and united than ever, the regulations of honesty and transparency have become climactic in marketing approaches. Marketing is no longer just about making products; it's about creating connections and...
In today’s fast-paced digital world, standing out from the crowd and effectively reaching your target customers is harder than ever. That’s where personalized marketing comes in. Let’s dive into why it’s so important and how you can use it to boost your business. What...
Are you tired of seeing tons of visitors on your website but only a handful turning into customers? You’re not alone. Enter Conversion Rate Optimization (CRO). By implementing a well-defined conversion rate optimization strategy, you'll likely turn more of those...
Are you looking to use technology to help boost your company's value? It's not just about the latest tech buzzwords like AI and cloud computing, it's about revolutionizing your business operations from the inside out. Key Takeaways Digital transformation isn't just a...
As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...