We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
Want to Learn About Marketing?
Our Digital Marketing Blog
Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Launching a successful FB lead ad campaign
There are many moving parts to a successful Facebook lead ad campaign. But, when launched correctly, this ad format can bring in leads that are high in quality and won’t drain your ad budget. Lead ads make it so that a lead capture form pops up right within someone’s...
5 key marketing strategies for a successful online personal brand
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...
Unlocking the differences between Facebook and Instagram users
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...