Instagram Archives - Ellington Digital

A good digital content marketing strategy

Advertising, Blogging, Branding, Digital Strategy, Inbound Marketing, Instagram, Lead Generation, SEO, TikTok

As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...

Instagram announces move toward video-focused content

Digital Strategy, Business, Instagram, Social Media Marketing, Video Marketing

You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...

10 ideas for Facebook and Instagram content

Facebook, Instagram

We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...

Brainstorm: Five Instagram post ideas

Instagram, Marketing

Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....

Five ideas to engage your audience with Instagram stories

Instagram

If you’ve spent any time marketing your business on Instagram, you’ve likely heard the word “algorithm.” In an over-simplified nutshell, social media algorithms are formulas that determine who wants to see your content, and then shows those people your content. This...

Unlocking the differences between Facebook and Instagram users

Facebook, Instagram, Social Media Campaigns, Social Media Marketing

Facebook or Instagram, which one does your audience check first? If you’re a small business owner, you should assume the answer is both. Here’s why. While there’s no doubt about the appetite for both social media platforms, users are actually...