Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
In today's digital marketplace, getting leads isn't the challenge—it's getting them to respond. While businesses pour resources into lead generation, many struggle with an equally crucial aspect: turning those leads into actual conversations. Let's explore proven text...
With ever-shifting preferences from families and seniors, senior living communities often grapple with the crucial task of effectively qualifying their online senior living leads. They may have tried digital marketing only to be disappointed with the quality of leads....
As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
Asking for reviews can feel a little painful at times, even for the most seasoned of business owners, but it’s one of the most important tools you have to build a strong online reputation. As with many things, the easiest way to go about it is to just take the plunge....
Inbound marketing has a central goal for a business to provide useful information about their services or goods to potential clients in exchange for starting a sales dialogue with those customers. In the process of connecting customers to content about what they seek,...
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
"Can you hear me now?" We all remember Test Man; the Verizon pitchman whose famous phrase became the trademark of the cellular giant. "I used to ask if you 'can hear me now' with Verizon," Paul Marcarelli said while featured in a recent Sprint commercial. "Not...
Online visual content marketing is here to stay and not only that, its value for company brands and the interest it draws from consumers only continues to grow. People want to be stimulated visually when they open their favorite app on their smartphone or open a...
Online shopping is nothing new. The Internet, smartphones and apps put a new meaning to window shopping a long time ago. Where the game is still evolving is with marketing on social media as posts on sites such as Facebook and Instagram continue to get more targeted....