Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Incorporating the art of listening into your social media marketing
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Five reasons to nail your branding
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
Tips for growing an organic Instagram audience
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
Taking the anxiety out of blogging for business
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
Five Digital Marketing Tactics That Cost Nothing
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
To go live or not to go live on social media? Hint: Go live!
Going live on social media can be intimidating and bring about stage fright in even the coolest of cucumbers. However, it’s an important tool in your social toolbox, with lots of benefits that will bring value to both your business and your audience. If you’ve been...
Marketing tune-up: The importance of a clear call to action in your campaigns
We’re going to let you in on a little secret that just might change your marketing game. Are you ready for it? You will want to save this one. Your advertising campaign is only as strong as your call to action is. That’s the secret sauce! If you’re already scratching...
Free webinar: Rock your digital marketing in 2021
Raise your hand if 2020 threw a giant wrench into your marketing plans. If this is you, you’re not alone. Everything about the digital marketing landscape changed last year: how and where people are spending their time online, how far ad budgets went and the way ad...
New year marketing resolutions for your business
A new year is a fresh slate, full of possibilities and opportunities. It’s the perfect time to establish goals, think about what’s been working for you and consider where changes may need to be made. While you’re crafting that resolution list to guide you into the new...