In today’s fast-paced digital world, standing out from the crowd and effectively reaching your target customers is harder than ever. That’s where personalized marketing comes in. Let’s dive into why it’s so important and how you can use it to boost your business. What...
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
How to Leverage Digital Transformation to Increase Your Business’s Market Value
Are you looking to use technology to help boost your company's value? It's not just about the latest tech buzzwords like AI and cloud computing, it's about revolutionizing your business operations from the inside out. Key Takeaways Digital transformation isn't just a...
How to run a YouTube ad campaign
There’s a lot of effort and investment that went into your brand or content video, so you want it to make a difference. While you may think your video is gaining traction being embedded into your website or social media pages, if you don’t have much of a following it’s likely not being seen by many…
Asking for business support during the holiday season
Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
Incorporating the art of listening into your social media marketing
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Marketing summer school: Establishing a social media strategy
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...
Instagram announces move toward video-focused content
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
Creative Instagram Reel ideas for any industry
If you’re not regularly creating Instagram Reels, you’re missing out on some serious Instagram reach, but many business owners put it off because they aren’t sure where to start and it feels like just another thing on the mile-long list of should-dos. If this is you,...
Instagram 101: Quick guide for busy business owners
So, you have an idea for an Instagram post. Now what? In a simpler time, you had just one option — choose your photo, hit “post” and wait for the likes to roll in. These days, there is a little bit more strategy required to decide how to best share your content out to...
Businesses supporting businesses during the holiday season
The holiday season is upon us, and businesses are facing more challenges than ever before to stay afloat. There are many great ideas about ways for customers to support businesses circulating social media, and another great way to help them thrive is for businesses to...