Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Visual content is no longer just an add-on—it’s the backbone of digital engagement. Whether it’s a scroll-stopping Instagram post, an eye-catching website banner, or a compelling video ad, visuals shape how audiences perceive and interact with brands. But creating...
There’s a lot of effort and investment that went into your brand or content video, so you want it to make a difference. While you may think your video is gaining traction being embedded into your website or social media pages, if you don’t have much of a following it’s likely not being seen by many…
As creatives know, persistent tinkering is the name of the game, especially as you boost conversion rates on TikTok, a relatively newer platform businesses are exploring. With more than 100 million monthly active users within the United States and 38% of them over age 30, it’s a wide-open channel for businesses to get their name out. And given its relatively newness, some businesses can launch their outreach without much competition and a low cost.
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
Going live on social media can be intimidating and bring about stage fright in even the coolest of cucumbers. However, it’s an important tool in your social toolbox, with lots of benefits that will bring value to both your business and your audience. If you’ve been...
This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories, including company name, job type, title, skills...