The reality of search engine optimization (SEO) is that it’s quite the clown car. We could go on for a very long time about the many different strategies and approaches you could possibly take, but that would still be just the tip of the iceberg. That being said, you...
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Tips: Optimizing your landing pages for conversion
It happens time and again; a business launches a winning ad campaign, gets ready to sit back and wait for the leads roll in . . . but only hears cricket. The ad budget is realistic, the audience is correct and the creative is brilliant. So, what happened? A common...
Using colors to get your audience to take action
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
How does your business website measure up?
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...