Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
A website isn't an option but a requirement for businesses operating today. The significance of an online presence will only increase with the further advancement of the digital era. According to Stanford Web Credibility Research, a company's website design is a...
In the rapidly evolving digital world, businesses are constantly exploring methods to maintain their competitive edge, boost expansion and streamline marketing tactics. For mid-scale enterprises, the dilemma often involves reconciling the necessity for top-notch...
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
The reality of search engine optimization (SEO) is that it’s quite the clown car. We could go on for a very long time about the many different strategies and approaches you could possibly take, but that would still be just the tip of the iceberg. That being said, you...
It happens time and again; a business launches a winning ad campaign, gets ready to sit back and wait for the leads roll in . . . but only hears cricket. The ad budget is realistic, the audience is correct and the creative is brilliant. So, what happened? A common...
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
There’s a website for everything, but not all websites are created equal. Some may lack design, but excel in function; others boast their accessibility, but come short in other areas. It’s easy to see that websites come in all shapes and sizes. The best website is...
It's a Thursday night and a group of friends are about to enjoy dinner at a corner pizzeria. But, the pizza pie is still baking, so the only thing there is for them to do is pick up their phones. Browse, tap, tweet, swipe. Repeat. They’re launching their favorite...