Cobex Roofing Proposal
A New Proposal — Rebuilt Around Your Feedback
No paid advertising in this version. Every ad dollar has been replaced with lead magnets and email marketing — assets Cobex owns and keeps.
Prepared exclusively for Cobex Roofing by Ellington Digital.
Inbound & Educational Growth Partnership
Homeowners don’t wake up ready to replace a roof. They start by researching: what it costs, how long theirs has left, whether the damage they’re seeing is urgent. We want Cobex to be the company that answers those questions first — with genuinely useful tools a homeowner will trade an email address for. From there, email does the follow-up, and your CRM makes sure none of them fall through.
This is a brand-new proposal, not a lightly edited version of the last one. There is no paid advertising in it anywhere. Every lead here is earned: a homeowner finds a Cobex tool, uses it, hands over their email, and then hears from you consistently until they are ready to buy. You own that list permanently — it does not stop producing the month a budget stops.
Your internal team keeps leading creative production and SEO. We build the engine around it.
Lead Magnets: The Front Door
- Roof Replacement Cost Guide — the answer to the first question every homeowner searches, gated behind a name and email
- Roof Age & Lifespan Calculator — an interactive tool that tells a homeowner how much roof they have left, and flags the ones who are close
- 5 Questions to Ask Any Roofing Contractor — positions Cobex as the honest broker before a competitor ever gets a bid in the door
- Roof-Type Quiz — a 60-second quiz that segments homeowners by roof type, urgency, and budget
- Each magnet gets its own landing page and a qualifying questionnaire, so you can tell who is ready now from who needs time
- Every submission routes straight into your CRM, tagged by the magnet it came from — which is what makes the email follow-up personal
- These are assets, not campaigns. Built once, they keep collecting emails every month with no recurring media cost
Email Campaigns That Book Jobs
- A dedicated nurture sequence for every lead magnet — someone who downloaded the cost guide hears a different story than someone who took the roof quiz
- A general nurture track for everyone else, so no lead sits cold in your CRM
- Seasonal and storm-response sends to your full list — the fastest revenue you own, at zero media cost
- Re-engagement campaigns that mine the leads already sitting in HubSpot today
- Written, built, segmented, tested, and scheduled by us inside your existing HubSpot instance
- Monthly reporting on list growth, downloads by magnet, open and click rates, and leads through to booked job — with clear accountability on what is working and what changes next
A La Carte
Lead Magnet Builds
$95 hourly
The engine of this proposal. Each one is a tool a homeowner actually wants, gated behind a name and an email address.
Roof Replacement Cost Guide: 10–14 hours
Roof Age & Lifespan Calculator: 18–24 hours
5 Questions to Ask Any Roofing Contractor: 3–4 hours
Roof-Type Quiz: 8–10 hours
Estimates. Final hours confirmed before any work begins.
Landing Page Build
$95 hourly
Estimated 5-6 hours to complete
Website Rebuild
$95 hourly
Estimated 40 hours to complete
Mobile optimization, broken link repair, form routing into HubSpot, and brand alignment with the Cobex Air site. Built with Claude Web, hosted on WordPress.
Included at no cost with the Flourish package.
Email Campaign Builds
$95 hourly
Single campaign build (copy, design, send): 3–5 hours
Nurture sequence, 4–6 emails: 8–12 hours
Includes copywriting, build, list segmentation, and testing inside your existing HubSpot instance.
Estimates. Final hours confirmed before any work begins.
CRM Management
$699 monthly
Integration and buildout on your existing HubSpot instance, connected to your website, with lead routing, pipeline stages, and marketing email fully configured.
Track and manage leads, send marketing emails, and automate their stages.
Includes nurture sequence setup and pipeline build for lead routing.
Optional alternate path: if you’d prefer, we can stand up a GoHighLevel instance instead. We are not recommending a CRM change — HubSpot is where your data already lives.
Additional builds and customizations can be scoped out at a rate of $95 per hour.
Partnership Packages
Bloom
- Two lead magnets built and launched — your pick from the menu above
- A dedicated landing page for each magnet, with a qualifying questionnaire
- Email capture routed into your CRM and tagged by the magnet it came from
- One email campaign per month to your full list — written, built, and sent by us
- Monthly reporting on list growth, downloads by magnet, and leads
- No ad spend. No media budget required.
Flourish
- Everything in Bloom, PLUS:
- FREE Website Rebuild: approx. 40 hours (a $3,800 value) — mobile optimization, broken link repair, form routing fixed, brand alignment with Cobex Air. Included only with Flourish.
- Agentic AI Lead Response — AI agents replying to inbound leads in minutes with personalized, question-specific messages, disclosed as AI-generated per California requirements
- HubSpot management and buildout on your existing instance
- Email nurture sequences — one tailored to each lead magnet, plus one general sequence
- Weekly email sends — seasonal, storm-response, and re-engagement campaigns to your full list
- Lead follow-up and lead management
- Ongoing website hosting