The Golden Circuit
Ecommerce Marketing Playbook
Designed exclusively for Restaurants
The Strategy
Why This Works: Multiple Touch points, Lead Capture Via Digital Channels,
Database Growth, Weekly Specials.
The Result: A steady stream of foot traffic into your restaurant, building loyal customers.
1. Build Credibility Through Reviews & Local Buzz
Consumers trust restaurants with strong reputations. We help you build that trust with:
- Automated review requests sent after dine-in or takeout
- Google, Yelp, and Facebook review optimization
2. Your Website: The Ultimate Appetite Builder
Your site should do more than just look pretty—it should drive reservations and claims.
- Showcase menus, chef specials, and high-quality photos
- Add a an offer pop-up for email/SMS capture
- Highlight top reviews and awards
- Include a clear “Reserve Now” or “Order Online” button above the fold
3. Ads That Make People Hungry
We manage laser-targeted ad campaigns that get diners in the door.
- Facebook/Instagram Ads: Promote specials, events, or new dishes using video hooks and local targeting
- Google Ads: Show up when someone searches “best [your cuisine] near me”
- Retarget past visitors with loyalty offers or reservation reminders
- UTM tracking and analytics reporting included
4. CRM Management to Drive Repeat Visits
Most restaurants don’t use their customer list effectively—we do.
- Build your database with diner data
- Send automated offers like “It’s Taco Tuesday – Show this for 20% off”
- Birthday and anniversary campaigns with special promos such as “Free Dessert”
- Segmented text/email blasts to bring guests back in
Pricing Packages
Launch
$999/month (does not include ad spend*)
- Basic landing page with offer specifics
- Ad Creative design with client supplied media includes copy
- 1 Meta ad campaign
- Ongoing ad optimizations
- *Ad spend recommendations $500-$2,000 per month
Golden Essentials
$1,499/month (does not include ad spend*)
- Website optimizations including landing page built out for specific offer
- Facebook/Instagram ad or Google ad
- Ad creative design with imagery provided by client
- *Ad spend recommendations $500-$2,000 per month
Golden Accelerator
$2200/month (does not include ad spend*)
- Website optimizations including landing page build out for specific offer
- Facebook/Instagram ad or Google ad
- Ad creative Video design (includes 1 video shoot)
- CRM Implementation and email lead nurture campaign ( 2 emails per month design & integrate workflow)
- *Ad spend recommendations $500-$2,000 per month
Golden Dominator
$ 2750/month (does not include ad spend*)
- Website optimizations including landing page built out for specific offer
- Facebook/Instagram ad & Google ad
- 2 complete Ad campaigns
- Ad creative video creation design (Includes still shots and video shoot)
- CRM Implementation and email lead nurture campaign ( 3 emails per month design & integrate workflow)
- *Ad spend recommendations $500-$2,000 per month
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