Purpose & Strategy: Your website is the central hub for all marketing efforts and the destination for ad traffic. The messaging must have synergy with what we’re pushing in our ads. A refresh is recommended for the homepage to better showcase Dr. Matthew Jensen as the brand’s ambassador, optimize navigation, and align visuals and copy with campaign messaging. Though testimonials are near the bottom, we’d suggest sprinkling them throughout the page in order to add in impactful social proof. Ongoing updates will include seasonal offerings, video galleries, traveler testimonials, and blog content.

Why This Strategy Works: A cohesive, conversion-focused homepage sets the tone for the entire customer journey. When ads and videos match the look, feel, and messaging of the website, trust is strengthened and the likelihood of bookings increases dramatically.

Pricing: $699 monthly for up to 10 hours per month of edits. First month, we’ll offer up to 20 hours waiving any set up fees in order to get the site to where it needs to be for a successful branding campaign.

Purpose & Strategy: Feature Dr. Matthew Jensen as the face of Tapestry of Africa, combining his authenticity with compelling visual storytelling. We handle scripting and professional editing for multiple platforms, complete with captions, branding overlays, and platform-specific formats.

Why This Strategy Works: People connect with people—not logos. Having Dr. Jensen lead your video presence builds credibility, emotional connection, and brand loyalty while boosting engagement across channels.

Pricing: $65 hourly

Purpose & Strategy: Purchase highly targeted audience lists aligned with travel, philanthropy, and African culture, then create custom audiences to expand reach efficiently.

Why This Strategy Works: The right message to the wrong audience won’t convert and leads to wasted time and poor lead quality. Data acquisition ensures we target people who are already predisposed to care about Tapestry of Africa’s mission, increasing engagement and ROI.

Pricing: *Varies depending on the audience. First pull, I will fund personally if you go with a package option. Additional pulls can be made for up to 100,000 in a single state for $1,000 per pull. I suggest we start small to ensure that the audience is who we want to target. This cost is a pass-through cost direct from the vendor.

Purpose & Strategy: Launch and manage paid campaigns across YouTube, Google Display Network, and Meta platforms, using creative tailored to each placement for maximum impact.

Why This Strategy Works: A multi-platform approach ensures your brand is present wherever your audience spends time. This maximizes touchpoints and improves both brand recall and conversion rates.

Pricing: $699 for one platform, $899 monthly for two platforms. (We consider Google and Meta to be singular platforms, so ads would deploy on Google for YouTube, Google Display, and Search, and for Meta, Facebook and Instagram)

*Ad spend not included

Purpose & Strategy: Retarget users who’ve interacted with your website or ads, delivering sequential messaging that moves them from curiosity to action.

Why This Strategy Works: Most customers won’t convert after one interaction. Retargeting keeps Tapestry of Africa top-of-mind, gently reminding engaged travelers to take the next step toward booking.

Pricing: Included in the above Digital Advertising Campaigns.

Purpose & Strategy: Provide detailed monthly performance reports, tracking audience behavior, ad ROI, and engagement trends, with actionable recommendations for continuous improvement.

Why This Strategy Works: Data reveals the truth about what’s working and what needs adjusting. Clear insights allow for ongoing optimization that drives stronger results over time.

Pricing: Included with our packaging.