Instagram announces move toward video-focused content

by | Jul 8, 2021

You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new options for full-screen and mobile-first viewing experiences.

The announcement comes as no surprise in light of the major success of other video-sharing apps like TikTok and YouTube, which Mosseri acknowledged in his announcement. While big changes may be inevitable, many businesses are left wondering how the news will impact their content’s visibility, especially those that rely heavily rely on Instagram.

Don’t panic! We have a few tips to get ready for whatever may be in store.

Be strategic: Small businesses with little-to-no video budget are in luck; most video-sharing apps require minimal editing or production or have tools within the apps that are intuitive even for amateurs. However, things could change. Use this time to dial in your video strategy and get ready to allocate more resources to support the implementation.

Stay nimble: During his announcement, Mosseri shared that the platform will be transparent with the many changes and experiments that are coming to the app in the next few months. The important part here is that many changes are going to happen. Keep this in mind and get ready to pivot as new features and formats are released.

Have fun: When it comes to content, the rules of the road are changing faster than ever. That means that sometimes you just have to buckle up and enjoy the ride. Embrace the many changes that are coming to Instagram and other social media platforms and get ready to have a little bit of fun.

Experiment: Change can be hard but accepting that some of your ideas are going to flop while others succeed will make the process a lot easier. Prepare your team and resources to experiment with different content formats and messaging to see what resonates with your audience, and don’t forget to analyze and report every move and outcome.

Remain authentic: While it’s in your best interest to play by the rules of the algorithm to make sure your content is seen, that doesn’t mean you have to sacrifice your brand, nor should you. Strong brands remain that way no matter which medium they are represented on, so if yours needs a little bit of redefining, now is the time.

If you need a hand nailing down a video marketing strategy, we’re here to help. Contact our team for a free one-hour marketing consultation.