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Ellington Digital

Hire A Fractional CMO

The average total compensation of a CMO in the U.S. is $232,000.
You can spend just 10% of that and get the same level, or more, expertise.

Investing in a fractional CMO not only saves you a significant portion of the $232,000 annual salary typical for a full-time CMO, but it also provides unmatched flexibility and targeted expertise. As a team of seasoned CMOs, we bring the same strategic leadership and marketing acumen without the long-term commitment or overhead of a full-time executive. This isn’t just a consulting situation — we have the capability to fully execute your marketing strategy behind the scenes. From developing a cohesive plan to implementing every detail, we ensure that your marketing efforts are seamlessly integrated and deliver real results. Your designated Fractional CMO is ready to hit the ground running, tailoring their approach to your business’s unique needs while allowing you to focus on what you do best. This approach enables you to leverage top-tier expertise to drive growth, align your marketing efforts with your business objectives, and adapt swiftly to changing market conditions—all while maintaining cost efficiency. It’s a smarter, more agile way to achieve high-impact results.

Step One: The Set Up.

Let’s work together to pinpoint your marketing pain points.

The first step is to work with you to solidify your marketing strategy. This means gathering proper information about your marketing pain points, how you operate, as well as defining who your target audience is. We want to become one with your brand and team and have a specific and proven process of achieving that in month one.

Step 2: Launch.

Time to deploy your marketing strategy.

The next step will be help you execute your marketing strategy and launch your SEO. During this time we’ll ensure that the strategy is sound and is operating as intended.

During this period, we’ll perform market analysis, and monitor that our clear, measurable objectives are being met. We’ll monitor performance with robust analytics, make data-driven optimizations, and ensure continuous improvement through regular reporting and feedback loops, ensuring our strategy remains sound and delivers desired results.

Step 3: Optimization.

Ensuring results long term.

Optimization is an ongoing effort, as the economy changes, seasons change, and search density pivots.  We’re here to support you at each step.

The key to achieving everything you want is responsibility. We hold ourselves to the highest accountability for our clients. Your success is personal for us.

FRACTIONAL CMO  Partnership Pricing.

Bloom

$1,299/month
  • CMO Consulting: 2 hours monthly
  • PPC Management: 1 campaign on one platform (ex. Facebook or Google)
  • Ad creative and ongoing optimization
  • Ad spend minimum $500, recommend $1,000-$2,000
  • Landing page with lead magnets and qualifying questionnaire
  • Social Media Content Management: 1 platform (ex. Facebook or Instagram), 12 posts per month, hash tagged and quality content created

Flourish

$1,999/month
  • INCLUDES EVERYTHING IN BLOOM, PLUS:
  • CRM Management
  • Custom CRM setup or integration with your existing system
  • Drip campaigns, lead follow-up, and lead management
  • Social Media Content Management: 2 platforms, 15 posts per month each
  • PPC Management: 2 campaigns on one platform ( ex. either Facebook or Google AdWords)

Ignite

$2,799/month
  • INCLUDES EVERYTHING IN FLOURISH, PLUS:
  • 1 Additional Hour of CMO Consulting (3 hours total)
  • PPC Management: 2 campaigns on two platforms ( ex. Facebook and Google AdWords)
  • Website Redesign (up to 40 hours)
  • Ongoing hosting
  • Up to 4 hours monthly of edits and changes
  • Social Media Content Management: 3 platforms, 20 posts per month each

Accelerate

$3,699/month
  • INCLUDES EVERYTHING IN IGNITE, PLUS:
  • CMO Consulting: 2 Additional Hours of CMO Consulting (4 hours total)
  • Regular Blogging: 2 blog posts per month
  • Monthly Podcast Management
  • PPC Management: 3 campaigns on two platforms (ex. Facebook, Instagram and Google AdWords)
  • Social Media Content Management: 4 platforms, 25 posts per month each
  • Monthly Newsletter Management
  • Basic SEO Package
  • On-page optimization for 10 keywords
  • Google My Business optimization
  • Monthly reporting

Excel

$4,999/month
  • INCLUDES EVERYTHING IN ACCELERATE, PLUS:
  • CMO Consulting: 4 Additional Hours of CMO Consulting (6 hours total)
  • Quarterly half-day video shoot for custom content
  • PPC Management: 4 campaigns on four platforms (ex. Facebook, Google, TikTok, Pinterest)
  • Enhanced SEO Package
  • On-page and technical SEO
  • 20 target keywords
  • 400 high-quality backlinks
  • 4 articles for link building
  • Google My Business optimization and management
  • Comprehensive monthly reporting

New Client Intake Form. Package Selection.

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