Hire A Fractional CMO
The average total compensation of a CMO in the U.S. is $232,000.
You can spend just 10% of that and get the same level, or more, expertise.
Investing in a fractional CMO not only saves you a significant portion of the $232,000 annual salary typical for a full-time CMO, but it also provides unmatched flexibility and targeted expertise. As a team of seasoned CMOs, we bring the same strategic leadership and marketing acumen without the long-term commitment or overhead of a full-time executive. This isn’t just a consulting situation — we have the capability to fully execute your marketing strategy behind the scenes. From developing a cohesive plan to implementing every detail, we ensure that your marketing efforts are seamlessly integrated and deliver real results. Your designated Fractional CMO is ready to hit the ground running, tailoring their approach to your business’s unique needs while allowing you to focus on what you do best. This approach enables you to leverage top-tier expertise to drive growth, align your marketing efforts with your business objectives, and adapt swiftly to changing market conditions—all while maintaining cost efficiency. It’s a smarter, more agile way to achieve high-impact results.
Step One: The Set Up.
Let’s work together to pinpoint your marketing pain points.
1. Thought Leadership and Education
- Success comes from consumer trust, and establishing yourself as a leader in your industry. This includes adding educational elements to your website, participating in Podcasts and/or Webinars, and through leveraging influencer marketing.
2. Website Optimization: Your 24/7 Deal-Closer
- Lead Magnet Integration
- Live Chat for Instant Engagement
- Trust-Building Elements:
- Testimonials and case studies
- Success metrics
- Work showcase
3. Multi-Channel Lead Generation
- Email Marketing
- Targeted cold email campaigns
- Value-packed monthly newsletter
- Paid Advertising to Segmented Audiences
- Facebook/Instagram: Retargeting campaigns with video hooks and lead forms
- Google Ads: Keyword-targeted campaigns with tailored landing pages that collect business information to properly assess their value
- Search Engine Optimization (SEO)
- Ongoing campaign targeting high-volume keywords
- On-site optimization, content, and strategic backlinking
4. Podcast & Influencer Marketing- get in front of your audience
- Organize guest appearances on podcasts OR host your own podcast specific to your niche
- Source Influencers
- Ensure followers are in the right niche audience
5. AI Automatic Lead Conversion Software
- Custom follow up emails that are personalized for the lead/business
- System will seek out appropriate resource for lead and incorporate that resource (Casey Study/Video) and send this as a personal email
6. Social Media Presence
- Regular, value-driven content across Facebook, Instagram, and LinkedIn
- Strategic post boosting for increased visibility
- Instagram direct messaging for business valuation inquiries
7. YouTube Channel: “Weekly Insights”
- 5-minute educational videos
- Enhances search visibility and credibility
8. CRM Integration: Nurturing Relationships
- Utilize a CRM for immediate and long-term lead follow up
- A dedicated call-setter for immediate lead qualification
FRACTIONAL CMO Partnership Pricing.
Bloom
$1,499/Month (*Does not include ad spend)
- PPC Management: 1 campaign on one platform (Facebook or Google)
- Ad creative and ongoing optimization
- Landing page with lead magnets and a qualifying questionnaire
Flourish
$2,599/Month (*Does not include ad spend)
- CMO Consulting 1hour
- Custom CRM set up or integration with your existing system
- 1 Email Drip campaign, lead follow-up, and lead management
- Social Media Content Management: 1 platform, 10 posts per month each
- PPC Management: 2 campaigns on one platform (Facebook or Google)
Additional Options
$999/Mo
Podcast Creation, promotion and management
$999/Mo
*Does not include ad spend
*Does not include ad spend
PPC Management, additional platforms
$2499/ Mo
Includes data
Includes data
Cold Email
$999/Mo
LinkedIn automation and messaging
$1799
(Additional hours can be purchased for $125 hourly)
(Additional hours can be purchased for $125 hourly)
Website Redesign- up to 20 hours
$3799
(Additional hours can be purchased for $125 hourly)
(Additional hours can be purchased for $125 hourly)
Website Redesign – up to 40 hours
New Client Intake Form. Package Selection.
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