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Ellington Digital

Golden Intent Outreach Pipeline.

Let’s build your pipeline

in a series of three steps

Step One:
The Set Up.
 Let’s work together to solidify your campaign.

The first step is to work with you to solidify the campaign we intend launch for you. It is the setup phase. This means gathering proper information about your community, how you operate, as well as working with you to collect the necessary creative material we will utilize for the ads, landing page and content. We want to become one with your brand and team and have a specific and proven process of achieving that in month one. During this time any existing campaign that is running can continue running to bring in leads.

Step 2: 

Launch. Let’s start building your pipeline.

The next step will be to launch the ads using our Golden Intent Outreach Pipeline. The ads will use real, relatable moments from within your community and tell a story that connects with families’ specific life situations. Once we pull them in and have them interested we will qualify them for you. When they click on our landing page we will walk them through various qualifying questions that will validate their intent. We have specific ways we build these pages and questions, with your input, to help ensure the leads are qualified. If you would like to handle all of the qualification on your side, we have a strategy for that also.

Step 3: 

Optimization. This is where you achieve yor goals.

During this final step we work on optimizing your ads to generate the highest possible response. This process involves meeting with you weekly to help you achieve your goals. We’ll have constant communication so we’ll be aligned and guiding you the best way we can every step of the way.

The last element so you can achieve everything you want is responsibility.

We hold ourselves to the highest accountability for our clients. Your success is personal for us. 

Partnership Pricing. 

OFFER 1: 30 NEW RESIDENTS IN 12 MONTHS

INCLUDES:

  • CRM (for lead follow up, scheduling and management)
  • Ad creative, management, and ongoing optimization
  • Landing page with lead magnets and qualifying questionnaires
  • Social media content & management on two platforms

Monthly fee: $2,500 plus $5,000 in ad spend

Evaluate your conversion rates and a client’s lifetime value (CLTV). The formula for CLTV is:

Average Residency X Average Monthly Fees = Client Lifetime Value!

Average Residency (2.5 years) X Average Monthly Revenue ($5,000) = A CLTV of $150,000!

If we aren’t on track to get you 30 new residents in 12 months after 2 months (3 months with setup), we will part ways and refund you.

 

OFFER 2: 30 QUALIFIED BOOKED TOURS IN 60 DAYS 

INCLUDES:

  • CRM (for lead follow up, scheduling and management)
  • Ad creative, management, and ongoing optimization
  • Landing page with lead magnets and qualifying questionnaires
  • Social media content & management on two platforms

Monthly fee: $2,000 plus $4,000 in ad spend

Evaluate your conversion rates and a client’s lifetime value (CLTV). The formula for CLTV is:

Average Residency X Average Monthly Fees = Client Lifetime Value!

Average Residency (2.5 years) X Average Monthly Revenue ($5,000) = A CLTV of $150,000!

If we don’t get you 30 qualified booked tours after 2 months of the ads being live (3 months with setup), we will part ways and refund you.

OFFER 3: 40 QUALIFIED LEADS OR 75 TOTAL INCOMING LEADS MONTHLY 

INCLUDES:

  • CRM (for lead follow up, scheduling and management)
  • Ad creative, management, and ongoing optimization
  • Landing page with lead magnets and qualifying questionnaires
  • Social media content & management on two platforms

Monthly fee: $1,500 plus $3,500 in ad spend

If we aren’t getting you 40 qualified leads or 75 total incoming leads monthly after 4 months of the ads being live (5 months with setup), we will part ways and refund you.

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