Google/FB Ad Account Information

Please provide us with the following information (as best you can), so that we can start the analysis of your paid ad accounts.

"*" indicates required fields

We will need access to the following

Google Ads – please provide the 10-digit account ID number:

Google Analytics – Have you provided us with full access?

Yes

Google Merchant Center (for ecommerce only) – Have you provided us with full access?

Yes

Google Tag Manager – Have you provided us with full access?

Yes

Facebook Account - Please provide us with All Facebook and Instagram assets using the Facebook Partner ID - XXXXXXXX (I don’t know which FB account you want to use for this)

What is the website of your business?

What products/services do you want to promote and how would you best describe them? Are there some product lines/services you do not want to target?

Please list some of your competitors and their website(s).

What is your estimated monthly budget (or budget range) for paid advertising? We recommend a minimum of $500.

What is the goal of your paid advertising campaigns?

(Example: lead generation, increase sales, brand awareness, get phone calls, get website form submissions)

Is there any specific CPA (cost per acquisition/lead), ROI or other metric to be maintained or achieved?

How would you best describe your target audience (customers)? Please be as detailed as you can.

Are there certain audiences that may be like your target audience, but you do NOT want to target?

IMPORTANT: PLEASE TAKE SOME TIME WITH THIS SECTION. WE USE THIS FEEDBACK TO DIFFERENTIATE YOU FROM YOUR COMPETITORS AND TO BUILD OUT COMPELLING ADS

Please list all your unique selling points. Put another way, how would you answer this question from a prospective customer; “Why should I choose your product/service over your competitors?”

Do you have any special offers or discounts you use to attract customers?

Are you okay running ads 24/7 if it makes sense to do so? If not, then what days of the week and times of day do you want to run ads?

Have you installed the Google Ads or Facebook conversion tracking code in the “confirmation/thank you” page of your website forms? The confirmation page is the page that comes after someone completes the sign up/registration form on your website.

It is recommended to track phone calls for any business that wants to increase phone call leads. Have you installed call tracking on your website to track calls? If so, are you using call tracking or a third party like Callrail or CallTrackingMetrics?

We will do 100% of the keyword research for your account. In addition to this, if you have keywords you would like us to consider, then please list those keywords.

Please provide any additional information you feel is pertinent to making your paid advertising campaigns successful.

For Ecommerce Clients (Google Shopping)

Note: In order to run Google Shopping, we will need access to your Google Merchant Center. If this is not setup, then we will help you set it up and integrate it with Google Ads.

Do you currently have Google Shopping setup and running in Google Ads?

Yes

Do you have a Google Merchant Center account setup?*

Do you have a shopping feed setup and running in the Google Merchant Center account? What platform is your website built on? Shopify, Woocommerce, etc?*

Do you have Google conversion tracking setup to show revenue (sales data) in Google Ads?*

No problem!

No problem!

We will need access to the following

IMPORTANT: PLEASE TAKE SOME TIME WITH THIS SECTION. WE USE THIS FEEDBACK TO DIFFERENTIATE YOU FROM YOUR COMPETITORS AND TO BUILD OUT COMPELLING ADS

For Ecommerce Clients (Google Shopping)

Newsletter

Quick Links

Social

Drop us an email

Give us a call

Hours of Operation

No problem!

No problem!

We will need access to the following

***IMPORTANT: PLEASE TAKE SOME TIME WITH THIS SECTION. WE USE THIS FEEDBACK TO DIFFERENTIATE YOU FROM YOUR COMPETITORS AND TO BUILD OUT COMPELLING ADS***

For Ecommerce Clients (Google Shopping)

IMPORTANT: PLEASE TAKE SOME TIME WITH THIS SECTION. WE USE THIS FEEDBACK TO DIFFERENTIATE YOU FROM YOUR COMPETITORS AND TO BUILD OUT COMPELLING ADS