Grand Homes Senior Living Proposal
Custom marketing and advertising proposal built for
Grand Homes Senior Living from Ellington Digital.
1. Website Optimization: Your 24/7 Deal-Closer
- Storytelling Visuals
- Lead Magnet Integration
- Live Chat for Instant Engagement
- Trust-Building Elements:
- Testimonials and case studies
- Success metrics
- Work showcase
2. Paid Advertising to Segmented Audiences
- Google Ads: Keyword-targeted campaigns with tailored landing pages that collect information and qualify your leads
- Facebook/Instagram: Retargeting campaigns with video hooks and lead forms
3. Multi-Channel Lead Generation
Email Marketing
- Targeted email campaigns
- Value-packed monthly newsletter
Video Marketing
- Visual storytelling for higher quality leads
Marketing Plan: $999 Monthly*
*Does not include adspend
Month One
Website Redesign: Up to 40 hours
- Visual storytelling with guides as lead magnets
- Integrated with exisiting CRM (GHL)
Month Two
Development & PPC
- Begin development on the site
- PPC Meta launch (Ellington will oversee ad creative and ongoing optimization)
Month Three
Final Build, Edits, PPC
- Finalize any edits on site
- Go live!
Month Four
Ongoing Optimization
- Ongoing PPC and website optimization
- Lead flow builds based on consulting hours
- (Consider) Podcast promotion and webinar hosting
New Client Intake Form. Package Selection.
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