This engagement is designed to help Jocelyn transition from word-of-mouth growth to intentional, sustainable visibility, without overwhelming her or forcing her into a rigid niche that doesn’t feel authentic.

Rather than rebuilding what already works, the strategy supports what Jocelyn has organically built: her reputation, trust, and expertise, and extends it through consistent email and social media marketing. The goal is to attract the right people, clearly communicate the value of her coaching, and create a path toward her longer-term vision of group coaching and membership-based offerings.

Email marketing will serve as Jocelyn’s anchor channel. A place to build trust, stay connected, and invite people into deeper work over time.

• Build and nurture an email list of people who resonate with Jocelyn’s voice and approach

• Create weekly, light-touch messages (e.g., Thursday Thoughts)

• Support invitations to podcast episodes, Poolside Chats, and future offerings

• Reduce reliance on social algorithms by owning the relationship with her audience

Deliverables: Ellington will assist with writing as needed and schedule weekly or monthly email sends to the appropriate audiences.

Social media marketing will be used as a visibility and discovery tool, not a daily obligation.

• Increase Jocelyn’s visibility with adults 30+ who are already seeking guidance and support

• Help potential clients feel like “she’s talking directly to me”

• Move away from generic posts toward short, impactful video content

• Drive traffic back to Jocelyn’s website and consultation booking

Deliverables: Ellington will assist with scripting as needed, provide up to four hours of video editing per month, and handle weekly scheduling and posting.