Leak Pros Proposal

Custom marketing and advertising proposal
built for Leak Pros of Georgia from Ellington Digital.

Fractional CMO Services

Ensure consistent strategy and messaging across all marketing channels and external vendors
Unified ROI reporting by campaign—including third-party and partner-led efforts—for full visibility into performance
Clear, conversion-focused CTAs aligned to each stage of the customer and partner journey
Ongoing vetting of lead channels and referral sources, with agile activation and deactivation based on performance
Data-driven decision-making to optimize budget allocation, partner investment, and overall marketing efficiency
Cross-channel and cross-partner alignment to eliminate silos and maximize total pipeline impact
Work with Business Development team on messaging, sales optimization, and lead conversion

Up to 10 platforms of paid media management across B2C channels and B2B partner acquisition platforms
Continuous performance monitoring with dynamic budget allocation
Creative development and A/B testing to ensure ads are optimized
Audience targeting refinement using real campaign data, including lookalikes
Monthly performance analysis with strategic shifts based on channel, audience, and partner trends

Data purchase for potential referral partners
Referral network infrastructure and commission structure development
Affiliate marketing set up; working in referral partner CRM’s to send out marketing to their databases
Affiliate advertising support, ad creative set-up for referral partners to retarget their databases
Cost per acquisition (CPA) and partner ROI visibility
Gap analysis to uncover untapped partnership opportunities
Scalable framework for recruiting and activating new affiliates

5,999/month*

Ongoing marketing consultation and strategic guidance (Fractional CMO oversight)
CRM Management (Hubspot) with lead systems and nurturing campaigns built and optimized
Strategic sales consulting to ensure the Business Development Team is supported, aligned on messaging, and optimize lead-to-sale conversion
Full-funnel marketing strategy across B2C and B2B (referral/affiliate partners)
ROI reporting across all campaigns, including non–Ellington-managed efforts
Affiliate marketing and referral network development (recruitment, onboarding, optimization)
Paid media management across up to 10 platforms (B2C + partner acquisition)
Geofencing campaign strategy, setup, and ongoing optimization
Audience data sourcing, segmentation, and targeting support
Conversion strategy, including CTA development and funnel optimization
Creative and messaging testing to improve lead and partner acquisition performance
Vendor management and cross-channel campaign alignment
Lead channel vetting, activation, and deactivation based on performance
Centralized reporting dashboard and performance insights
Budget allocation and reallocation based on real-time campaign data
Identification and scaling of top-performing channels and partners
Gap analysis and growth opportunity identification
Monthly performance reviews with strategic adjustments
Up to 15 hours of video editing per month (ad creative, social, and campaign assets)

$4,449/month*

Affiliate marketing and referral network development (recruitment, onboarding, optimization)
Paid media management across up to 5 platforms (B2C + partner acquisition)
Geofencing campaign strategy, setup, and ongoing optimization
Audience data sourcing, segmentation, and targeting support
Conversion strategy including CTA development and funnel optimization
Centralized reporting dashboard and performance insights
Monthly performance reviews with strategic adjustments
Up to 8 hours of video editing per month (ad creative, social, and campaign assets)

$2,999/month*