The Mergers & Acquisitions Digital Marketing Playbook

Our comprehensive, multi-tiered digital marketing strategy is designed to position your firm at the forefront of the industry, capturing high-quality leads at every stage of the M&A process.

The Strategy

Why This Works: Multiple Touch points, Lead Capture Via Digital Channels,
Personalized Outreach, Lead Qualification, Industry Knowledge

The Result: A steady stream of qualified leads and content that positions your firm as the go-to expert in the M&A space.

Our top-tier package, “M&A Dominator,” has the proven capability to generate up to 300 leads per month.

1. Thought Leadership and Education

Webinar Series: “Mastering Business Exits”
- 1-3,15-minute expert sessions on selling businesses, valuations, and post-sale life
- Establishes credibility and captures high-intent leads

2. Website Optimization: Your 24/7 Deal-Closer

Lead Magnet Integration
Live Chat for Instant Engagement
Trust-Building Elements:
- Testimonials and case studies
- Deal closure metrics
- Extensive buyer network showcase

3. Multi-Channel Lead Generation

Email Marketing
- Targeted cold email campaigns
- Value-packed monthly newsletter
Paid Advertising
- Facebook/Instagram: Retargeting campaigns with video hooks and lead forms
- Google Ads: Keyword-targeted campaigns with tailored landing pages that collect business information to properly assess their value
Search Engine Optimization (SEO)
- Ongoing campaign targeting high-volume keywords
- On-site optimization, content, and strategic backlinking

4. LinkedIn Automation: Building Your M&A Network

Customized connection requests to decision-makers
Personalized follow-ups and qualification process
Dual-purpose: Sourcing both sellers and buyers

5. AI Automatic Lead Conversion Software

Custom follow up emails that are personalized for the lead/business
System will seek out appropriate resource for lead and incorporate that resource (Casey Study/Video) and send this as a personal email

6. Social Media Presence

Regular, value-driven content across Facebook, Instagram, and LinkedIn
Strategic post boosting for increased visibility
Instagram direct messaging for business valuation inquiries

7. YouTube Channel: “M&A Insights Weekly”

5-minute educational videos
Enhances search visibility and credibility

8. CRM Integration: Nurturing Relationships

Utilize a CRM for immediate and long-term lead follow up
A dedicated call-setter for immediate lead qualification

Pricing

M&A Essentials

$2,000/month

Website optimization (basic level)
Social media management (3 platforms)
Basic content creation (for website and social media)
Facebook/Instagram (Meta) ads OR Google Ads
Monthly newsletter to existing database
Video editing for recorded videos
*Does not include ad spend: Recommendations made based on niche and audience.

M&A Accelerator

$3,200/month

Everything in M&A Essentials, plus:
Additional Ad Campaign on a Separate Platform: (Meta & Google)
CRM implementation and email management + Cold Database Purchase
Basic SEO Package (on-site optimization & 400 backlinks/mo)
Advanced Analytics & Reporting
*Does not include ad spend: Recommendations made based on niche and audience.

M&A Dominator

$4,799/month

Everything in M&A Accelerator, plus:
Email marketing (cold email campaigns)
LinkedIn automation
Platinum+ SEO (including on-site optimization, weekly blogging, and 800 backlinks/mo)
Call Setting Team
Webinar/podcast series creation and promotion
YouTube channel management (helping to manage 5-minute videos)
AI Automatic Lead Conversion Software
Target audience list purchases
*Does not include ad spend: Recommendations made based on niche and audience.

New Client Intake Form. Package Selection.