
ELEVATE YOUR TECHNICAL INNOVATION WITH STRATEGIC MARKETING.
Let’s work together to solve your marketing pain points.
Our customized strategy transforms your innovative technologies into clear, compelling narratives that resonate with your target audience.
YOUR CHALLENGES, OUR SOLUTIONS.
CHALLENGE: Undefined Brand Identity
- Lack of cohesive visual elements and positioning
- Inconsistent messaging across platforms
- Technical value proposition not communicated
SOLUTION: Strategic Brand Development
Our 5-step process delivers a comprehensive brand identity that captures the sophistication of your service while making it accessible to key customers:
- RESEARCH & GOAL SETTING: In-depth analysis of your market, service, and target audiences
- STRATEGY DEVELOPMENT: Custom marketing blueprint based on research
- PLANNING & RESOURCE ALLOCATION: Detailed timeline with specific deliverables and responsibilities
- EXECUTION & IMPLEMENTATION: Coordinated rollout of deliverables
- OPTIMIZATION & REFINEMENT: Adjustments and refinements made leading to completion
COMPREHENSIVE SERVICE PACKAGE
Brand Identity And Strategic Communications Framework
(Hourly Cap of 20 Hours)- Logo development and visual asset creation
- Typography and color palette standardization
- Brand positioning and value proposition articulation
- Comprehensive brand guidelines document
- Core narrative development with supporting messaging
- Sector-specific language and application examples
- Channel strategy for maximum stakeholder engagement
- Consistent tone and voice guidelines
- (Non-Profit Pricing)
Marketing Collateral Creation
(Hourly Cap of 30 Hours)- A professional corporate slide deck with modular components for different audience types
- Up to 5 one-pagers that quickly and concisely outlines service offering for target audiences
- A comprehensive digital and print brochure
- Trade Show and Conference Materials: Complete design and production of booth materials, visual displays, interactive presentations, and promotional items to maximize your presence at industry events and attract strategic partners
- (Non-Profit Pricing)
DIGITAL PRESENCE ENHANCEMENT PACKAGE
Website Optimization
(Hour Range Dependent on Scope. Typically ranges between 15-25 hours.)- Using our 5-step website design process to ensure your digital presence reflects your technical excellence.
- (Non-Profit Pricing)
LinkedIn Presence Development
- Establishment and strategic management of a professional company profile to enhance industry visibility, build thought leadership, and facilitate stakeholder engagement. This includes regular social media content, profile optimization, custom target audience creation, customer connection requests, and direct engagement with target audience through messaging.
- (Non-Profit Pricing)
Explainer Video Production
(Hour Range Dependent on Scope. Typically ranges between 8-15 hours per video)- Creation of high-quality visual content via video editing that showcases your technologies, use cases, and thought leadership in accessible and engaging formats.
- (Non-Profit Pricing)
Project Timeline
Phase 1:
Immediate Priorities (Months 1-3)
- Brand identity development
- Strategic communications framework
- Initial marketing collateral
Phase 2:
Expansion Elements (Months 4-6)
- LinkedIn profile establishment and content strategy
- Explainer video production (first series)
- Complete brochure development
- Trade show materials design
- Website development
Phase 3:
Ongoing Management & Optimization (Month 7+)
- LinkedIn presence management
- Performance analysis and strategy refinement
- Additional collateral production as needed
- Trade show support and coordination
READY TO ELEVATE YOUR BRAND?
One of the things that stands out to me is their commitment to understanding our brand and our goals. They take the time to listen to our needs and develop a tailored marketing strategy that perfectly aligns with our objectives. Their strategic approach is always comprehensive, covering everything from branding to digital marketing, and they execute it flawlessly.
What sets Ellington Digital apart is their attention to detail and their dedication to delivering results. They maintain open communication by providing regular updates and insights into the progress of our campaigns. This transparency is incredibly valuable and gives us confidence that we are on the right track.
Thanks to Ellington’s expertise and creativity, we’ve seen a significant improvement in our brand visibility and engagement.”