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Digital Marketing Proposal for Home Builders

Targeted Pay-Per-Click (PPC) Advertising for A&R Communities

In today’s competitive housing market, precision-driven digital marketing is essential for connecting with potential homebuyers in the Gainesville area. With inventory ready for Single Family Homes and Townhouses, our tailored PPC campaigns will help you reach your goal of 130 homes sold per year.

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5-Step Pay-Per-Click Process

Strategic Digital Marketing for Your Target Buyers

We understand your buyer personas—young professionals and first-time homebuyers along with retirees throughout Florida seeking homes in Gainesville,  Lula, Habersham, and surrounding communities within your specified mile radius. Our campaigns will specifically highlight your competitive advantages:

  • Attractive incentives, including appliance packages and buyer credits
  • Upgrade options that appeal to your target demographics
  • Available inventory in desirable communities

Comprehensive PPC Strategy

When partnering with Ellington Digital for homebuilder-focused PPC management, you’ll receive:

  • Targeted Geographic Campaigns: Precision targeting within your specified mile radius.
  • Buyer Persona Optimization: Customized messaging for first-time buyers, young professionals, and retirees
  • Inventory Showcase: Strategic promotion of both Single Family and Townhouse options
  • Incentive Highlighting: Feature your appliance packages and buyer credits
  • CRM Integration: Seamless connection with your Pipedrive system for lead tracking
  • Conversion-Focused Landing Pages: Custom designs that showcase available homes

Google Ads Package

(Does Not Include Ad Budget)
$999/month (6-month contract requirement)
  • Geo-targeted campaigns focusing on home buying search terms
  • Custom ad creation featuring your available inventory and incentives
  • Location-specific landing pages for each community
  • Integration with Pipedrive CRM for seamless lead management
  • Performance reporting focused on qualified leads and home sales
  • Continuous optimization to increase lead-to-sale conversion rates
  • Recommended ad budget $2,000-$3,000 per month

Meta (Facebook & Instagram) Package

(Does Not Include Ad Budget)
$999/month (6-month contract requirement)
  • Visual showcases of your available homes and communities
  • Targeted campaigns reaching potential buyers within your service area
  • Custom audience development focusing on first-time buyers and retirees
  • Creative highlighting of incentives and upgrade options
  • Conversion tracking from ad click through to Pipedrive lead creation
  • Regular performance reporting
  • Recommended ad budget $1,000-$2,000 per month

The Ellington Digital Advantage for Home Builders

As your digital marketing partner, we’ll help bridge the gap between your current sales performance and your goals through:

  • Data-informed targeting of qualified buyers in your specific communities
  • Strategic messaging that highlights your available inventory and incentives
  • Continuous campaign refinement based on which home models generate the most interest
  • Integration with your sales process through Pipedrive CRM

We’re ready to help you reach your goal of 130 homes sold per year!

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