Senior Living Marketing · Lead Generation
We generate move-in leads for your community.
Book a strategy call and we’ll bring a free mystery shop — your community vs. three competitors near you: who responded, how fast, and what they said.
- Google Ads lead generation, run for you
- CRM + fast follow-up, so every inquiry gets a response within minutes
- Free mystery shop: your community vs. 3 nearby competitors
For senior living owners, executive directors & sales directors
Claim Your Offer.
Take 30 minutes and learn more about our methodology and how we help senior communities boost occupancy.
What’s a free mystery shop?
We shop your community the way a family would — and three competitors too.
Families inquire with several communities at once. The one that answers first — and answers well — usually gets the tour. The mystery shop shows you where you stand.
We inquire as a family
A web form and a phone call to your community, the way a real adult child looking for a parent would reach out.
Same with three competitors
Tell us who they are when you book, or we pick the three communities families are most likely comparing you to.
You get the scorecard
Who responded, how fast, and what was said — from our notes, never recordings. Delivered on your strategy call.
| Community | Form reply? | Call answered? | Time to respond | Follow-up |
|---|---|---|---|---|
| Your community | — | — | — | — |
| Competitor 1 | — | — | — | — |
| Competitor 2 | — | — | — | — |
| Competitor 3 | — | — | — | — |
The program
What you get
Lead generation
Google campaigns built around move-in intent in your market. We manage the budget, the keywords and the copy.
Landing page, included
Every campaign comes with a landing page we build and optimize for you, so the traffic we send turns into tour requests.
CRM + speed-to-lead
Every inquiry lands in a CRM with automated follow-up, so a family hears back in minutes, not days.
Proof
Real results for senior living.
Google Ads leads, doubled
A Los Angeles retirement community doubled its Google Ads leads while spending $25,000 less on ad budget over 18 months. Read the case study
“We get daily leads for new residents and even frequent employment inquiries. We are so happy with our decision to trust Ellington Digital with our digital advertising and marketing needs!”
— Carrie
“…In Ellington Digital we have found true partners, quick to respond, knowledgeable in their field, and proactive in helping to make our campaigns a success. I cannot recommend them highly enough.”
— Evelyn C.
From our senior living case study
Next steps
How it works
Book the call
Pick a time on this page. That’s the only step you take.
We mystery shop
We inquire with your community and three competitors near you — by web form and by phone.
You get the findings + a plan
On the call we walk through what happened and how the lead-generation program would work for your community.