If you’re not regularly creating Instagram Reels, you’re missing out on some serious Instagram reach, but many business owners put it off because they aren’t sure where to start and it feels like just another thing on the mile-long list of should-dos. If this is you, we have you covered.

For those just dipping their toes in the Instagram waters, the Reels feature is Instagram’s response to the wildly popular TikTok app. Users can add videos or multiple video clips, making them unique by adding music, text and other design elements right from within the app. While some people edit clips outside the app, including in TikTok, you don’t have to leave the app to create a fun and engaging Reel.

Unlike content in your main feed or stories, which primarily gets seen by people who already follow you, Reels opens up a whole new audience by serving your content to potential new followers in the Reels feed. On the “for you page,” content is tailored to users’ viewing preferences, giving yet another chance for your account to be discovered.

The key to Reels is that there really isn’t one right way to do them. This is where your brand’s personality can really shine, so don’t overthink it and have a good time. Here are some ideas to kick off your brainstorm:

  • Life hacks relevant to your industry
  • Relatable moments for clients or customers
  • Mix reels (another feature) with industry partners
  • Choose theme songs that could go with your industry
  • Insider tips that benefit clients or customers
  • “A day in the life” style videos
  • Quick team member introductions
  • Behind-the-scenes virtual tours of offices
  • Short product demos

The options for engaging Reels are truly endless; this is just the beginning. We would love to brainstorm ideas specific to your marketing. Contact our team for free brainstorm session!

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