The Golden Circuit
Ecommerce Marketing Playbook
For SpecRXDirect
Our proven, comprehensive, multi-tiered digital marketing strategy is designed to position your company at the forefront of the industry, capturing high-quality leads at every stage of the sales process.
The Strategy
Why This Works: Multiple Touch points, Lead Capture Via Digital Channels,
Personalized Outreach, Lead Qualification, Industry Knowledge
The Result: A steady stream of qualified leads and content that positions your company as the go-to vendor in your industry.
1. Thought Leadership and Education
- Success comes from consumer trust, and establishing yourself as a leader in the eyeglass industry. This includes adding educational elements to your website, participating in Podcasts and/or Webinars, and through leveraging influencer marketing.
2. Website Optimization: Your 24/7 Deal-Closer
- Lead Magnet Integration (Claim an offer by subscribing to SMS / Email)
- Live Chat for Instant Engagement
- Trust-Building Elements:
- Testimonials and case studies
- Success metrics
- Work showcase
3. Multi-Channel Lead Generation
- Email Marketing
- Targeted cold email campaigns
- Value-packed monthly newsletter
- Paid Advertising to Segmented Audiences
- Facebook/Instagram: Retargeting campaigns with video hooks and lead forms
- Google Ads: Keyword-targeted campaigns with tailored landing pages that collect business information to properly assess their value
- Search Engine Optimization (SEO)
- Ongoing campaign targeting high-volume keywords
- On-site optimization, content, and strategic backlinking
4. Podcast & Influencer Marketing- get in front of your audience
- Organize guest appearances on podcasts
- Host your own podcast specific to your niche
- Source Influencers
- Ensure followers are in the right niche audience
5. AI Automatic Lead Conversion Software
- Custom follow up emails that are personalized for the lead/business
- System will seek out appropriate resource for lead and incorporate that resource (Casey Study/Video) and send this as a personal email
6. Social Media Presence
- Regular, value-driven content across Facebook, Instagram, and LinkedIn
- Strategic post boosting for increased visibility
- Instagram direct messaging for business valuation inquiries
7. YouTube Channel: “Weekly Insights”
- 5-minute educational videos
- Enhances search visibility and credibility
8. CRM Integration: Nurturing Relationships
- Utilize a CRM for immediate and long-term lead follow up
- A dedicated call-setter for immediate lead qualification
Pricing
Golden Essentials
$2,000/month
- Website optimization (basic level)
- Social media management (3 platforms)
- Basic content creation (for website and social media)
- Facebook/Instagram (Meta) ads OR Google Ads
- Monthly newsletter to existing database
- Video editing for recorded videos
- *Does not include ad spend: Recommendations made based on niche and audience.
Golden Accelerator
$3,200/month
- Everything in Golden Essentials, plus:
- Additional Ad Campaign on a Separate Platform: (Meta & Google)
- CRM implementation and email management + Cold Database Purchase
- Advanced Analytics & Reporting
- Included Offer – FREE: Basic SEO Package (on-site optimization & 400 backlinks/mo)
- *Does not include ad spend: Recommendations made based on niche and audience.
Golden Dominator
$4,799/month
- Everything in Golden Accelerator, plus:
- Email marketing (cold email campaigns)
- Podcast & Influencer Management
- Webinar/podcast series creation and/or guest spot management and promotion
- YouTube channel management (helping to manage 5-minute videos)
- AI Automatic Lead Conversion Software
- Target audience list purchases
- Included Offer: FREE Platinum+ SEO (including on-site optimization, weekly blogging, and 800 backlinks/mo)
- *Does not include ad spend: Recommendations made based on niche and audience.
Leigh, Ready to get started?
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