The San Francisco Giants are considered to be one of the most social media-savvy professional sports franchises in the world. Sports Illustrated recently ranked the Giants in its’ Twitter 100 list, which is a tab of the magazine’s “essential follows.” The Giants and...
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5 tips for finding your target market on social media
A question that we get asked often is “how do I know that I’m reaching my target market on social media?” It’s a very valid and important question and ties directly to the success of any social media campaign. Basically – if you’re not reaching your target market –...
How to monitor your brand on social media
The internet is a vast, sprawling community that encompasses people from all walks of life. Including your customers. It is important to monitor the chatter about your brand – so that you know what your clients like and dislike about your products and services and can...