Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
As a business owner, you are constantly seeking innovative ways to stand out in a competitive market. One powerful tool that has proven to be a game-changer for many local companies is Pay-Per-Click (PPC) advertising. A crucial element of digital advertising, PPC...
In today’s fast-paced digital world, standing out from the crowd and effectively reaching your target customers is harder than ever. That’s where personalized marketing comes in. Let’s dive into why it’s so important and how you can use it to boost your business. What...
The city of Rocklin, California, has become a hotspot for seniors. If you own a senior living facility, effective lead generation is no longer optional — it’s essential. As more seniors and their families seek quality living environments, the demand for high-caliber...
Are you looking to use technology to help boost your company's value? It's not just about the latest tech buzzwords like AI and cloud computing, it's about revolutionizing your business operations from the inside out. Key Takeaways Digital transformation isn't just a...
With ever-shifting preferences from families and seniors, senior living communities often grapple with the crucial task of effectively qualifying their online senior living leads. They may have tried digital marketing only to be disappointed with the quality of leads....
As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
The year-end lull has arrived. As holiday shopping winds down and businesses wait for the new year to come along, things can get a little quiet on the digital marketing front. Not so fast! If you think this is a good time to bow out until 2023, think again. It’s time...
Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...