It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
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10 ideas for Facebook and Instagram content
We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
Coming back to purpose in times of uncertainty
Most businesses start out with a strong grasp on purpose in their early days. Over time, many factors can contribute to the watering down of these core values and eventual inauthenticity to their true mission. This can include leadership changes, financial setbacks,...
10 tips for on-camera success in a marketing video
While many things are in flux and changing quickly in the marketing world, one thing remains constant; video still outperforms other content across all channels. Before you begin filming, here a few tips to make your video shoot is a successful one. Determine your...
Showing support to businesses during the COVID-19 pandemic
It’s no secret that businesses are struggling. In fact, in Yelp’s latest Economic Report, released in August, the review site reported that 163,735 businesses marked themselves as “closed” on their platform during the pandemic. Besides missing the opportunity to...
SEO Series: Factors that impact your ranking
Even if you tick off of the boxes on your on-page SEO checklist, there are still a few other barriers you may need to knock down to get the rankings you want. Let’s dive in. Technical SEO Technical SEO, like the name implies, focuses on your website's technical...
SEO series: How on-page SEO helps you rank
“How long will it take to rank?” is the million-dollar question that all search engine optimization (SEO) service providers get from business owners eager to bring in more traffic quickly. While business owners are often, understandably, eager to bring in quick...
Put a marketing plan in place to reopen your doors
Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening...
How businesses can keep things running smoothly online amid health concerns over Coronavirus
The following information should be taken as recommendations only, and never be used in place of medical advice from professionals. We encourage you to defer to your human resources department, health professionals and CDC.gov for information. Our thoughts are with...
Five ideas to engage your audience with Instagram stories
If you’ve spent any time marketing your business on Instagram, you’ve likely heard the word “algorithm.” In an over-simplified nutshell, social media algorithms are formulas that determine who wants to see your content, and then shows those people your content. This...