Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Cold emails can feel like a gamble. You craft a message, hit send, and hope it doesn’t end up in a virtual black hole. But here’s the truth — generic emails rarely grab attention. Personalization is no longer optional; it’s the key to unlocking meaningful engagement....
Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
In this day and age, it’s easier than ever to betray the trust of your audience, whether intentionally or by mistake. It can be done by sending an email blast to an ancient email list, borrowing contact information from another business or serving ads to a targeted...