Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
If you’re not regularly creating Instagram Reels, you’re missing out on some serious Instagram reach, but many business owners put it off because they aren’t sure where to start and it feels like just another thing on the mile-long list of should-dos. If this is you,...
So, you have an idea for an Instagram post. Now what? In a simpler time, you had just one option — choose your photo, hit “post” and wait for the likes to roll in. These days, there is a little bit more strategy required to decide how to best share your content out to...
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
We get it; it can feel almost impossible to know what to post to your social media platforms right now. Anything too cheerful could come across tone-deaf and anything too heavy could go awry. While it’s always best to stay authentic to your brand’s identity and...
Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....
If you’ve spent any time marketing your business on Instagram, you’ve likely heard the word “algorithm.” In an over-simplified nutshell, social media algorithms are formulas that determine who wants to see your content, and then shows those people your content. This...
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...
Online shopping is nothing new. The Internet, smartphones and apps put a new meaning to window shopping a long time ago. Where the game is still evolving is with marketing on social media as posts on sites such as Facebook and Instagram continue to get more targeted....