When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Coming back to purpose in times of uncertainty
Most businesses start out with a strong grasp on purpose in their early days. Over time, many factors can contribute to the watering down of these core values and eventual inauthenticity to their true mission. This can include leadership changes, financial setbacks,...
10 tips for on-camera success in a marketing video
While many things are in flux and changing quickly in the marketing world, one thing remains constant; video still outperforms other content across all channels. Before you begin filming, here a few tips to make your video shoot is a successful one. Determine your...
Showing support to businesses during the COVID-19 pandemic
It’s no secret that businesses are struggling. In fact, in Yelp’s latest Economic Report, released in August, the review site reported that 163,735 businesses marked themselves as “closed” on their platform during the pandemic. Besides missing the opportunity to...
SEO Series: Factors that impact your ranking
Even if you tick off of the boxes on your on-page SEO checklist, there are still a few other barriers you may need to knock down to get the rankings you want. Let’s dive in. Technical SEO Technical SEO, like the name implies, focuses on your website's technical...
SEO series: How on-page SEO helps you rank
“How long will it take to rank?” is the million-dollar question that all search engine optimization (SEO) service providers get from business owners eager to bring in more traffic quickly. While business owners are often, understandably, eager to bring in quick...
Put a marketing plan in place to reopen your doors
Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening...
Using colors to get your audience to take action
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
Brainstorm: Five Instagram post ideas
Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....
Five ideas to engage your audience with Instagram stories
If you’ve spent any time marketing your business on Instagram, you’ve likely heard the word “algorithm.” In an over-simplified nutshell, social media algorithms are formulas that determine who wants to see your content, and then shows those people your content. This...