Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
Finding Purpose Amid Uncertainty Most businesses start out with a strong grasp on purpose in their early days. Over time, many factors can contribute to the watering down of these core values and eventual inauthenticity to their true mission. This can include...
Even if you tick off of the boxes on your on-page SEO checklist, there are still a few other barriers you may need to knock down to get the rankings you want. Let’s dive in. Technical SEO Technical SEO, like the name implies, focuses on your website's technical...
“How long will it take to rank?” is the million-dollar question that all search engine optimization (SEO) service providers get from business owners eager to bring in more traffic quickly. While business owners are often, understandably, eager to bring in quick...
Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening...
Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....
This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
It’s no secret that your company’s web presence is indispensable in today’s ever-growing digital world. From Facebook posts to special landing pages, large and small businesses are working diligently to keep up with customer expectations – and the competition. A...
LinkedIn, the leading employer-employee social media site, is improving its marketing capabilities through its matched audience technology. Companies can already target people based on a number of filtering categories, including company name, job type, title, skills...
Facebook or Instagram, which one does your audience check first? If you're a small business owner, you should assume the answer is both. Here's why. While there's no doubt about the appetite for both social media platforms, users are actually connecting on these apps...