Online shopping is nothing new. The Internet, smartphones and apps put a new meaning to window shopping a long time ago. Where the game is still evolving is with marketing on social media as posts on sites such as Facebook and Instagram continue to get more targeted....
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Marketing to millennials isn’t a futile task, if you think different
"Think different." When Apple unleashed those two words, the marketing campaign took on a life of its own and was tremendously successful. It was the beginning of a re-emergence for the then-struggling company. Around the same time the slogan was released, the...
Six Things Businesses Should Do With Their Pinterest Account
By Charlene Hamberger, Operations Manager / Sr. Digital Media Specialist For those unfamiliar with the site, Pinterest is basically an electronic “pinning” board where people post images of various categories such as hobbies, art, fashion, likes, nature scenes, food,...
How real estate appraisers can take advantage of social media
Social media provides an opportunity for small businesses and individuals such as realtors and appraisers to market themselves in a unique way. One Sacramento real estate appraiser who has taken advantage of the benefits of social media is Ryan Lundquist of Lundquist...
San Francisco Giants social media director discusses strategy
The San Francisco Giants are considered to be one of the most social media-savvy professional sports franchises in the world. Sports Illustrated recently ranked the Giants in its’ Twitter 100 list, which is a tab of the magazine’s “essential follows.” The Giants and...
The key to turning occasional customers into loyal fans
It couldn't be more simple -interact with them. Too often, Twitter users and Facebook pages will assume that their followers are listening to what they’re saying. But that’s not always true. They may see your message, but what would really make them take action? The...
5 tips for finding your target market on social media
A question that we get asked often is “how do I know that I’m reaching my target market on social media?” It’s a very valid and important question and ties directly to the success of any social media campaign. Basically – if you’re not reaching your target market –...
How to monitor your brand on social media
The internet is a vast, sprawling community that encompasses people from all walks of life. Including your customers. It is important to monitor the chatter about your brand – so that you know what your clients like and dislike about your products and services and can...