Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
As we enter the new year, businesses must be more strategic than ever when it comes to content marketing and lead generation. With the changing tides of digital trends and an ever-evolving customer base, companies must develop a thoughtful plan to identify their...
We won’t mince words; video marketing takes a lot of your team’s resources. From the time it takes to plan content, hiring someone to execute your vision, making it actually happen and every tiny step in between, it can be a big time and energy suck, especially if the content fizzles out. This is one of the main reasons many business owners just decide not to do it; it’s just too much of a risk.
The year-end lull has arrived. As holiday shopping winds down and businesses wait for the new year to come along, things can get a little quiet on the digital marketing front. Not so fast! If you think this is a good time to bow out until 2023, think again. It’s time...
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
While many things are in flux and changing quickly in the marketing world, one thing remains constant; video still outperforms other content across all channels. Before you begin filming, here a few tips to make your video shoot is a successful one. Determine your...
Vlogging is a good strategy to help build an online brand. A vlog is essentially a blog, but instead of it being word-based it is video-based. You have probably heard of YouTube and Instagram “stars,” well they largely get to that status because they create unique...
This year is going to be big for digital marketing. With the way that technology and social media is constantly changing, the hunt for the next big thing that will improve ways to connect with customers and impact sales is always a priority in the world of marketing....
Successfully branding yourself requires more than a logo or motto that sums up what you do best. Your personal brand – how you present what you stand for and how you help potential clients achieve their goals – must stick online. With the rise of social media and...