Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening campaign is an opportunity to connect with current and future customers how you will be handling business these days.
To make the most of the communications surrounding your reopening, it’s a good idea to put a solid marketing plan. Here are some tips and things to consider.
Prepare to pivot: The ability to quickly change direction as your customers’ needs evolve is more important than ever. This will look different depending on your business and industry but could entail the promotion of curbside pickup options, communicating social distancing guidelines, or adding eCommerce options to your website that weren’t there before. Businesses that are open to innovating on their service offerings will flourish.
Reinforce your value: Proving your value in your customers’ lives has always been important, but you may have to work a little harder to do that than you already were. Find opportunities to reinforce the value of your business and remind customers of why you deserve their business.
Communicate often: Keep the two-way communication channel open by not only sharing important information and updates but inviting questions and conversation in return. Don’t forget to respond to ensure the conversations continue.
Take precautions: We all have to find a new normal, and one of the most important shifts will be increased considerations about health and safety. Explain how you plan to ensure the well-being of your team and customers before they walk back through your doors.
Extend gratitude: Consumers’ wallets are shut tighter than ever and for good reason. Don’t forget to express your gratitude to the people choosing to spend theirs with you to keep your business running. Be vocal about your genuine gratitude.
Need a hand preparing to welcome your customers back to your business? Contact us for a free consultation.