We won’t mince words; video marketing takes a lot of your team’s resources. From the time it takes to plan content, hiring someone to execute your vision, making it actually happen and every tiny step in between, it can be a big time and energy suck, especially if the content fizzles out. This is one of the main reasons many business owners just decide not to do it; it’s just too much of a risk.

While sitting it out may seem like the easy route, you are almost guaranteed to miss out on connecting with your audience in new and exciting ways and, even worse, connecting with new clients and customers. Video isn’t going anywhere, with many platforms giving it priority over other content.

Instead of hoping this will be a passing trend, a better approach to take is to be strategic about your content. Creating video content that can be used in multiple digital formats and that stays relevant to your brand will make your investment of time and money more than worth it. Here are a few ideas to get the ball rolling.

Instructional videos: Is there some aspect about your business that your audience may find useful, or regularly asks about? Get to work recording a how-to video. Film everything you can think of that may be valuable to the audience so you can use different snippets down the line.

eCommerce product video: Choose a few of your top-sellers that you know you will have available for purchase for a long time coming and show off the best features of each. Bonus if you have videos of customers using them “in the wild.”

Product launch: A twist on eCommerce videos is building hype around a product or service that’s just being launched and diving deeper into the how-tos of them. Think of this as a product showcase, amplified.

Behind the scenes: Give your followers a peek behind the curtain and show them what a day in the life of your business is like. This can include an office or warehouse tour, or introductions to staff that gets less face time.

Event recap: Capture footage from events you hold on an annual or regular basis as a way to garner attention and drive registration for the upcoming year’s event.

Client-generated content: Have your clients create your videos for you by coordinating testimonials from customers who are raving about you. As a shortcut, you can source and incorporating organic content through your business’ hashtags.

Team highlights: Carve out some time, maybe even a whole day depending on the size of your team, to grab footage of your team members talking about why they love being a part of it. Keep in mind that team members may change over time.

Promotional giveaways: While promotions are a little more time-sensitive, they pack a lot of punch when it comes to ROI. Promote giveaways using video in advance to generate buzz and then film the winner selection process to keep it going.

 

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