There’s a lot of effort and investment that went into your brand or content video, so you want it to make a difference. While you may think your video is gaining traction being embedded into your website or social media pages, if you don’t have much of a following it’s likely not being seen by many…
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Bring new life to TikTok ads with these tips
As creatives know, persistent tinkering is the name of the game, especially as you boost conversion rates on TikTok, a relatively newer platform businesses are exploring. With more than 100 million monthly active users within the United States and 38% of them over age 30, it’s a wide-open channel for businesses to get their name out. And given its relatively newness, some businesses can launch their outreach without much competition and a low cost.
Maximizing your video marketing content
We won’t mince words; video marketing takes a lot of your team’s resources. From the time it takes to plan content, hiring someone to execute your vision, making it actually happen and every tiny step in between, it can be a big time and energy suck, especially if the content fizzles out. This is one of the main reasons many business owners just decide not to do it; it’s just too much of a risk.
Tips for successfully outsourcing your digital marketing
If you’re reading this, congratulations. That means you are probably a business owner, and one that can no longer manage the many facets of your business yourself. That means you’re growing! After you take the time to pat yourself on the back, let’s talk about how...
Five tips for captivating copywriting for marketing
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
Incorporating the art of listening into your social media marketing
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Marketing summer school: Establishing a social media strategy
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...
Instagram announces move toward video-focused content
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
Tips for gathering online reviews
Asking for reviews can feel a little painful at times, even for the most seasoned of business owners, but it’s one of the most important tools you have to build a strong online reputation. As with many things, the easiest way to go about it is to just take the plunge....
Five reasons to nail your branding
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...