Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Asking for reviews can feel a little painful at times, even for the most seasoned of business owners, but it’s one of the most important tools you have to build a strong online reputation. As with many things, the easiest way to go about it is to just take the plunge....
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
Going live on social media can be intimidating and bring about stage fright in even the coolest of cucumbers. However, it’s an important tool in your social toolbox, with lots of benefits that will bring value to both your business and your audience. If you’ve been...
We’re going to let you in on a little secret that just might change your marketing game. Are you ready for it? You will want to save this one. Your advertising campaign is only as strong as your call to action is. That’s the secret sauce! If you’re already scratching...
Raise your hand if 2020 threw a giant wrench into your marketing plans. If this is you, you’re not alone. Everything about the digital marketing landscape changed last year: how and where people are spending their time online, how far ad budgets went and the way ad...
A new year is a fresh slate, full of possibilities and opportunities. It’s the perfect time to establish goals, think about what’s been working for you and consider where changes may need to be made. While you’re crafting that resolution list to guide you into the new...
There comes a time in every successful business’s journey when leadership must decide if it’s time to outsource marketing efforts or hire a marketing professional within. It’s a big decision and one that should be celebrated because it signifies growth in the...
So, you want to get serious about your digital marketing strategy for an upcoming campaign but, between online courses, Google searches and what you see your competition posting, your head is spinning in a million different directions. Sound familiar? We can help....
It’s the end of the year. Hooray. While you might be ready to throw in the towel on 2020, not so fast. There are a few marketing housekeeping items to take care of first. Here are a few ways to get your digital house in order. Brand audit After a year’s worth of...