Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
In the rapidly evolving digital world, businesses are constantly exploring methods to maintain their competitive edge, boost expansion and streamline marketing tactics. For mid-scale enterprises, the dilemma often involves reconciling the necessity for top-notch...
If you’re reading this, congratulations. That means you are probably a business owner, and one that can no longer manage the many facets of your business yourself. That means you’re growing! After you take the time to pat yourself on the back, let’s talk about how...
When businesses build brand recognizability, they are also increasing their value. That’s because brand recognition is directly correlated to how valuable businesses are perceived by consumers. A unified, well-tailored and cohesive brand also increases awareness and...
Google's potential acquisition of HubSpot, a leading provider of marketing software, is in advanced discussions for a staggering $31 billion. Buying HubSpot would enhance Google's ability to compete with Microsoft in providing cloud-based applications to businesses....
Are you looking to use technology to help boost your company's value? It's not just about the latest tech buzzwords like AI and cloud computing, it's about revolutionizing your business operations from the inside out. Key Takeaways Digital transformation isn't just a...
What makes marketing strategies succeed in today’s competitive landscape? Stay ahead with this concise, no-nonsense exploration of ten marketing strategies that truly deliver results. In the following segments, we break down each strategy, demonstrating how to adapt...
With ever-shifting preferences from families and seniors, senior living communities often grapple with the crucial task of effectively qualifying their online senior living leads. They may have tried digital marketing only to be disappointed with the quality of leads....
There’s a lot of effort and investment that went into your brand or content video, so you want it to make a difference. While you may think your video is gaining traction being embedded into your website or social media pages, if you don’t have much of a following it’s likely not being seen by many…
As creatives know, persistent tinkering is the name of the game, especially as you boost conversion rates on TikTok, a relatively newer platform businesses are exploring. With more than 100 million monthly active users within the United States and 38% of them over age 30, it’s a wide-open channel for businesses to get their name out. And given its relatively newness, some businesses can launch their outreach without much competition and a low cost.
We won’t mince words; video marketing takes a lot of your team’s resources. From the time it takes to plan content, hiring someone to execute your vision, making it actually happen and every tiny step in between, it can be a big time and energy suck, especially if the content fizzles out. This is one of the main reasons many business owners just decide not to do it; it’s just too much of a risk.