Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
The year-end lull has arrived. As holiday shopping winds down and businesses wait for the new year to come along, things can get a little quiet on the digital marketing front. Not so fast! If you think this is a good time to bow out until 2023, think again. It’s time...
Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
In this day and age, it’s easier than ever to betray the trust of your audience, whether intentionally or by mistake. It can be done by sending an email blast to an ancient email list, borrowing contact information from another business or serving ads to a targeted...
Copywriting is a tricky beast and one that can leave even the most driven and talented business owners scratching their heads. You know what you want to say, but how to say it so that your message resonates with your target audience? It can be difficult to put...
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Everywhere you turn these days you hear someone talking about “branding.” It’s become sort of a buzz phrase with multiple meanings attached to it. Perhaps you’ve even participated in conversations about your own brand. But do you know what it means to have an...
In a perfect world, you could create an Instagram account, tell the world about it and sit back while the followers roll in. Unfortunately, we’re living in a crowded social media landscape and those days are in the rearview mirror. While it’s not always easy to amass...
When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it. When done...
It’s true what they say about having to pay to play when it comes to marketing. This can be a challenge for small businesses or nonprofits that have little to no marketing budget to work with. While we always recommend a solid ad marketing strategy, there are a few...
Going live on social media can be intimidating and bring about stage fright in even the coolest of cucumbers. However, it’s an important tool in your social toolbox, with lots of benefits that will bring value to both your business and your audience. If you’ve been...