When you think of “blogging,” what feelings does it conjure up for you? For many business owners, it brings about anxiety and just another thing you know you should do but don’t have the time to do and maybe don’t even really understand why you should do it.
When done well, producing consistent blogs for your website packs a ton of punch with a high return on investment. And, once you get into a good groove, it may surprise you how much less effort it takes than you think. In addition to having a ton of search engine optimization (SEO) value and giving visitors a reason to keep coming back to your site, you have a golden opportunity to show your expertise in your industry.
If you’re not in a position to hire a copywriter to crank out content for you, don’t worry. We have a few tried-and-true tips to make your life easier.
- Pack in the keywords: Using relevant search topics will ensure that your blog gets found by search engines when new customers are searching for those terms. The key here is to find a balance between using relevant keywords and still maintaining a conversational voice.
- Choose topics that get searched: Choosing fresh new topics can be tricky, but the good news is that you already know what to write about. A great way to brainstorm is to make a list of the top 10 questions you get asked frequently by current and new customers. These can easily be turned into blog topics and, usually, once you get started you will pass 10 ideas easily.
- Keep it short: Don’t forget that many people are trying to get a quick answer to the question that brought them to your blog, and more than likely are on the go when they come across it. Resist the urge to try to pack everything you know about the topic into a single blog so that you respect their time while also giving them a reason to contact you for more information.
- Tell them how to contact you: On that same note, be sure to give readers an easy way to contact you so that they don’t click away to find someone else after they get the information they need. It’s good practice to end your blog with a call to action, without coming across as overly promotional.
- Include links between blogs: If you do find yourself writing lengthy blogs, try to slice and dice them into several shorter blogs. Not only will this give you more content, but you will have the opportunity to link between blogs, optimizing SEO, and giving your audience a reason to hop around on your website.
- Evergreen content: While you can’t go wrong with timely, relevant topics, stay mindful of content that will keep people coming back over and over again. Content that stands the test of time is called “evergreen content” and is especially important for business owners who want to maximize their ROI.
- Share everywhere: Not so fast! Once you’ve hit publish, there is still a bit of work to be done. Ensure that eyes get on your content by sharing to all of your marketing channels, including social media and email. So that you don’t burn followers out, think of unique ways to showcase your blog on each channel, such as creating video teasers that direct people to your blog.
If you’re ready to start publishing consistent content but are still short on time, hiring a copywriter can be a great solution. Contact us for a brainstorming session for your business.