Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
There comes a time in every successful business’s journey when leadership must decide if it’s time to outsource marketing efforts or hire a marketing professional within. It’s a big decision and one that should be celebrated because it signifies growth in the...
So, you want to get serious about your digital marketing strategy for an upcoming campaign but, between online courses, Google searches and what you see your competition posting, your head is spinning in a million different directions. Sound familiar? We can help....
It’s the end of the year. Hooray. While you might be ready to throw in the towel on 2020, not so fast. There are a few marketing housekeeping items to take care of first. Here are a few ways to get your digital house in order. Brand audit: After a year’s worth of...
Most businesses start out with a strong grasp on purpose in their early days. Over time, many factors can contribute to the watering down of these core values and eventual inauthenticity to their true mission. This can include leadership changes, financial setbacks,...
While many things are in flux and changing quickly in the marketing world, one thing remains constant; video still outperforms other content across all channels. Before you begin filming, here a few tips to make your video shoot is a successful one. Determine your...
It’s no secret that businesses are struggling. In fact, in Yelp’s latest Economic Report, released in August, the review site reported that 163,735 businesses marked themselves as “closed” on their platform during the pandemic. Besides missing the opportunity to...
Are you ready to reopen your doors? As stay-at-home orders are eased and lifted entirely in some states, it’s time to start thinking about your reopening plan. While it’s likely your business offerings have changed as a result of the COVID-19 pandemic, a reopening...
If you’ve ever visited a website for the first time and felt like you could instantly trust the company but couldn’t quite put your finger on why that was, you were likely experiencing the powerful impact that visual elements have on your psyche. The fonts, imagery...
Vlogging is a good strategy to help build an online brand. A vlog is essentially a blog, but instead of it being word-based it is video-based. You have probably heard of YouTube and Instagram “stars,” well they largely get to that status because they create unique...
Social media block is a real thing and it happens to everyone from time to time. It can be hard to come up with a regular flow of engaging content that your audience will love, but if you have a running list of ideas to pull from, it will make your job a lot easier....