Google's potential acquisition of HubSpot, a leading provider of marketing software, is in advanced discussions for a staggering $31 billion. Buying HubSpot would enhance Google's ability to compete with Microsoft in providing cloud-based applications to businesses....
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Read the Ellington Digital marketing blog where we discuss all things digital marketing: Social Media, Web Design, Lead Generation, Display Advertising, Retargeting and more…
Asking for business support during the holiday season
Asking for people to support your business is always a delicate matter but, especially after the past couple of years, can feel a little awkward. Many consumers are still recovering financially and it’s also the time of the year that they are being hit up the most....
Incorporating the art of listening into your social media marketing
In many facets of life, the art of listening is a lost one. In conversations that are had in real life, we often spend most of the time thinking about what we are going to say next instead of truly listening and responding to what is being said to us. The same can be...
Marketing summer school: Establishing a social media strategy
Class is in session, and today’s lesson is an important one. Whether you’re just launching your business or you’ve been around for a while and are ready to dip your toes a little bit deeper into the social media waters, you are going to need a solid social media...
Instagram announces move toward video-focused content
You may have heard Instagram’s big news that the platform will be shifting away from photo-focused content to primarily featuring video. During the announcement, Head of Instagram Adam Mosseri shared that the platform will be testing new video features, with new...
How businesses can keep things running smoothly online amid health concerns over Coronavirus
The following information should be taken as recommendations only, and never be used in place of medical advice from professionals. We encourage you to defer to your human resources department, health professionals and CDC.gov for information. Our thoughts are with...